June 28, 2016 ByCheryl Dykstra
Did you know that having employees volunteer hours at a
local fundraiser could elevate your search rankings and generate 5-star reviews
of your business? Did you know that attending trade shows and conferences could
create brand authority online?
If you ask any savvy marketer, they'll tell you that your
company’s offline activities can have a positive effect on your social media
and web presence in general.
and Social Media
Doing good in your community or outside of it isn’t just
good for your conscience. It is a powerful way to create business value and
increase your bottom line in a way that is organic and inspiring.
Post report indicated that 41 percent of Americans buy products
specifically because they’re associated with a cause, and 87 percent think
companies should devote equal time to business and society.
In a world that is always online, social
media is a great platform in which to share and expand your efforts.
Here is one example from Midas, the auto repair franchise:
In 2014, Midas launched their “Drive Out Hunger” campaign
that raised awareness and generated support for hunger relief. Using the
hashtag #1Mile1Meal, Drive Out Hunger also featured a social-media-fueled, food
truck. For every use of the hashtag, the truck traveled another mile and Midas
donated another meal to a local food bank.
The result: donations of 1.1 million meals in 25 cities
across the US and Canada — as well as increased online visibility, social media
presence, and positive media coverage for the Midas brand.
Events and Trade
Using social media at events and trade shows is a great way
to use an events popularity to increase your social visibility. You can use the
show’s hashtag to announce contests of giveaways going on at your booth. This
will get people interested in your booth and is a fun way to garner attention.
By posting images to your social media pages you can give
people who are not at the show a glimpse into the happenings. Not all the
photos have to be on the show floor – photos after show hours or at
special events, can also be fun.
As simple as it sounds, people love to see the behind the
scenes of your business. It doesn’t matter if you are a baker or metal
manufacturer; someone out there is interested in how you operate. Using visuals
such as images, videos, or even Facebook Live to show your customers a unique
behind the scenes look at your business can generate social activity and
If you’re interested in learning more about the
possibilities of social media marketing, contact Sales & Marketing
Technologies by calling (407) 682-2222 or using the contact form below.