October 31, 2017 ByCheryl Dykstra
If you’ve never tried Facebook advertising for your
business, you’re not alone. There are plenty of business owners who are worried
about making the leap into social media advertising.
However, Facebook advertising is one of the easiest ways to
jumpstart your paid advertising strategy. With nearly 79% of Americans who use
the internet engaging with Facebook in some capacity, it’s a great platform to
utilize for advertising.
Thankfully, Facebook has many different ad types to match
the needs of almost any business. Here are three different ad types that you
can try with any size budget.
#1 Facebook Boosted
Probably the simplest ad type to start with is a boosted
post. Although this ad type is typically managed from your Facebook page, make
no mistake – this is actually an ad! Facebook just presents this separately
from their main ads interface in order to make it easy for advertisers to get
It only takes about 2 minutes to boost a post, so it’s a
quick and easy way to promote a special offer or event. It can also be used to
widen the reach of your content such as useful hints and tips, case studies, or
interesting news about your industry.
Boosted posts can be links to your website, photos, a video,
events, and more.
Once you’ve decided what post you want to boost, you just
select your audience, budget, timeframe for the ad to run, and objective. Then
you’re ready to go!
#2 Facebook Link Ads
This ad type would be the next step up from boosted posts.
For business owners who want to get a little more serious with targeting
and driving people back to your website, this ad type might be for you.
Use link ads to get people to take the action you want them
to with your choice of call-to-action buttons: Shop Now, Learn More, Sign Up,
Book Now and Download. These buttons make it very clear what they should expect
to do on the other side of their click, which helps with conversions.
With this ad, it’s easy to grab attention and direct people
to your website or landing page. The image, headline and call-to-action button
are all clickable to maximize your click through rate.
This type of ad usually works best when you have some type
of lead capture on the page you’re directing them to. This could be a lead
capture form to download a free eBook or do sign up to receive a coupon.
The important part is to use this to drive the audience to a
particular action, not just to land them on your homepage.
#3 Facebook Lead Ads
While Lead Ads don’t require a higher budget from Facebook,
to get the best results, these ads do
require a bit more set up.
Lead ads appear very similar to link ads from the newsfeed
on desktop and mobile, however when someone clicks on your ad, instead of being
directed to your website, a lead capture form generates right there in
Above the form, you’re able to add more information about
your business or offer to help entice them to fill out the form.
This feature is beneficial for increasing leads because it
eliminates the step of clicking over to your website and then filling out a
form. The form is also pre-populated with their information provided through
Facebook, making it more efficient for mobile lead generation.
For the user, Facebook’s lead generation ads are a quick and
privacy-safe way to sign up to receive information from businesses, like
newsletters, quotes and offers.
Once the information is captured it is stored in Facebook
for 90 days from the time they are submitted. You can download this list and
contact them directly OR you can get a little more sophisticated and connect
you customer relationship management (CRM) software and funnel your leads there
directly. This can allow you to trigger follow up emails or offer deliverables
Using Facebook Ads
for Your Business
Facebook has really become one of the advertising giants.
With simple entry-level ad options such as boosted posts and more advanced lead
ads, it can really be utilized for any business, whether you’re B2C or B2B.
Your success with Facebook ads comes down to what you’re
offering, how you’re presenting it, and who you’re targeting.
If you need help with Facebook or any other marketing
strategies for growing your business, call
Sales & Marketing Technologies today at (407) 682-2222 for a free
consultation with one of our marketing experts.