February 16, 2016 ByCheryl Dykstra
Facebook Flash Sales are an excellent tactic when you’re
looking to acquire new customers at break even or better. It is important to
remember that these types of sales aren’t necessarily meant to make a huge
profit; it is about acquiring new customers. Think of it as a Groupon offer or
a Black Friday sale. You create an offer at such a discount that it’s nearly
impossible for customers to say no.
Don’t run these sales every week. This would start to train
your customers to ONLY buy at those low price points. Flash sales work because
they are an urgent (available for 24 to 48 hours), limited offers that are at
such a deep discount, even people who are only moderately interested can’t turn
How to Run a Facebook
Create a landing page
– The key to landing page success really lies with your offer and content.
Captivating content with specific, measurable benefits will entice customers to
take advantage of your offer.
Drive traffic via
email – Send your offer to your existing email list first. Your current
email list or current customers will usually be more responsive than cold
traffic from places like Facebook. This is a great way to test your offer and
drive traffic to your flash sale. If your email list responds well to your
offer, you can move on to the cold traffic channels, such as Facebook.
Run Facebook ads
– The next step in driving traffic to your Facebook Flash Sale offer page is to
start running your Facebook ads. To do this, you can use the Facebook Offers, which
usually includes a special price or discount. Once you create your offer and it
posts to your page, you can run traffic to it using a Facebook ad campaign.
You can also create a ‘Clicks to Website’ Facebook ad
campaign. When people are buying something from your landing page, it is best
to use the ‘Clicks to Website’ objective in Facebook. Run your ads to your
optimal target audience.
You can find more information about how to target your ideal
audience in Facebook in our blog post: How
Ultra-Targeted Facebook Ads Bring You New Leads
Both ad types are beneficial for these Facebook Flash Sales,
as they speak to different types of people. Some people like to instantly take
advantage of the sale by using the offer in the Facebook Offer ad type, while
other like to click and find out more information first.
These Facebook Flash Sales are incredibly powerful when
building your customer list and drawing in new business, even though they may
not be heavy profit drivers.
If you need help setting up Facebook Flash
Sales or reaching new customers, please call us at 407-682-2222 or use the
contact form below.