Running Facebook Flash Sales to Boost Customer Acquisition

February 16, 2016

Facebook Flash Sales are an excellent tactic when you’re looking to acquire new customers at break even or better. It is important to remember that these types of sales aren’t necessarily meant to make a huge profit; it is about acquiring new customers. Think of it as a Groupon offer or a Black Friday sale. You create an offer at such a discount that it’s nearly impossible for customers to say no.

Don’t run these sales every week. This would start to train your customers to ONLY buy at those low price points. Flash sales work because they are an urgent (available for 24 to 48 hours), limited offers that are at such a deep discount, even people who are only moderately interested can’t turn it down.

How to Run a Facebook Flash Sale

Create a landing page – The key to landing page success really lies with your offer and content. Captivating content with specific, measurable benefits will entice customers to take advantage of your offer.

Drive traffic via email – Send your offer to your existing email list first. Your current email list or current customers will usually be more responsive than cold traffic from places like Facebook. This is a great way to test your offer and drive traffic to your flash sale. If your email list responds well to your offer, you can move on to the cold traffic channels, such as Facebook.

Run Facebook ads – The next step in driving traffic to your Facebook Flash Sale offer page is to start running your Facebook ads. To do this, you can use the Facebook Offers, which usually includes a special price or discount. Once you create your offer and it posts to your page, you can run traffic to it using a Facebook ad campaign.

You can also create a ‘Clicks to Website’ Facebook ad campaign. When people are buying something from your landing page, it is best to use the ‘Clicks to Website’ objective in Facebook. Run your ads to your optimal target audience.

You can find more information about how to target your ideal audience in Facebook in our blog post: How Ultra-Targeted Facebook Ads Bring You New Leads

Both ad types are beneficial for these Facebook Flash Sales, as they speak to different types of people. Some people like to instantly take advantage of the sale by using the offer in the Facebook Offer ad type, while other like to click and find out more information first.

These Facebook Flash Sales are incredibly powerful when building your customer list and drawing in new business, even though they may not be heavy profit drivers.

If you need help setting up Facebook Flash Sales or reaching new customers, please call us at 407-682-2222 or use the contact form below.

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