Top 10 Recent Social Media Updates You Need to Know (Especially #3 and #8)

June 26, 2017

If you’re operating or marketing a business, whether it’s B2C or B2B, in 2017, you probably utilize at least one social media platform for your business.

Facebook, Twitter, Instagram, LinkedIn are just a few of the social platforms you could be utilizing – and honestly, it is difficult to stay ahead of the changes that occur within these platforms as they update and add new features.

That’s why we’ve rounded up 10 of the most important updates you should know about that have happened recently... 

So let’s jump into it.

#1 Facebook Allows Multiple Dates/Times for Recurring Events

This update is big for businesses that have events that occur over a period of time. This works best for events that happen over multiple days but is not a continuous event. It allows you to be more specific of what times the event actually takes place.

Be aware that this feature may not be available to all page admins and event creators yet, but should roll out soon.

via Social Media Examiner

#2 Twitter Redesign

Not all businesses utilize Twitter as one of their social platforms, but if you do, this update is a big one for you.

Twitter introduced a new series of updates for its mobile and web interfaces that features a new, streamlined look; the ability to open links and other websites from within the platform; intuitive icons; and more.

Make sure you have updated your profile photo, as the design change updated it to a circular photo size.

#3 Instagram Makes Sponsored Content More Transparent

Instagram will begin to roll out a new “Paid partnership with” tag that clearly identifies sponsored posts and stories. Instagram also plans to release an official policy and guidelines around paid partnerships on the site that are expected to be similar to Facebook’s current practices.

#4 Facebook Adds Video Cover Photos to More Pages

Facebook started testing video cover images on Pages in April, and is now expanding this feature to even more Pages. Admins will be able to use a 20 - 90 second video that’s at least 820 x 312 pixels in place of the standard cover photo.

Adweek notes that “cover videos auto-play and auto-loop” and are automatically muted.

#5 Facebook Live Video Promotion and Recommended Videos

Facebook rolled out the ability for verified pages to promote a Facebook Live video during the broadcast. Previously, it was only possible to promote a live video with ads after the broadcast ended.

In addition to this, they have also been testing a new feature that suggests related live videos after a broadcast of live video has ended. It doesn’t appear that you have control over these suggested videos at this point.

#6 Instagram Allows You to Add URLs to Stories

Up until recently adding links to your Instagram stories was only available to verified accounts, but now anyone can do it!

To add a link, all you need to do is take a photo, video or upload one from your camera roll just like normal. After you add any text or stickers you want, click on the link icon at the top. Paste your URL and that’s it – just press “Done” and continue to publish as normal.

Just don’t forget to add a call to action in your story, either verbally or with text, to let people know it’s there.

#7 Snapchat Creates On-Demand Geofilters

Snapchat recently released that ability for businesses to “create on-demand geofilters from scratch” online.

Adweek reports that Snapchat’s new web tool contains preset categories for special events such as birthdays, weddings, and more. Users can access templates and modify their text, colors, and graphic. Pricing for this feature currently varies “depending on the length of time [it] will be available, as well as the size of the geofence (minimum of 20,000 square feet).”

#8 LinkedIn Launches Remarketing Options

LinkedIn introduced what is referred to as “Matched Audiences,” which combines professional data in LinkedIn with your first-party data. There are three new ways to remarket in LinkedIn:

1. Website Retargeting – market to members who visit your website

2. Contact Retargeting – market to members who match an uploaded list of contacts

3. Account Retargeting – market to decision makers/influencers at companies you’re targeting

#9 Facebook Includes Instagram in Click to Messenger Ad Options

Facebook added Instagram as “a new placement for click to Messenger ads to complement its existing Facebook click to Messenger ads.”

This new ad placement has started rolling out to Instagram and should be available to all businesses “within the next few months.”

#10 Facebook Makes Creating Photo Frames Easy

Facebook introduced Frame Studio, which allows anyone with a profile or Page to create a design frame that anyone can use on profile pictures or in the new Facebook camera. This gives businesses an easy way to create fun, themed frames to promote to customers.

All frames must be submitted for Facebook’s approval prior to being featured in the Facebook camera. Facebook cautions that frames “must follow Facebook’s guidelines and cannot include logos or trademarks unless pre-approved by Facebook.”

Social media updates like these happen all of the time. These updates are only a few of the most important social media updates to occur within the past few weeks.

Some changes like these are minor, that wouldn’t really affect your business too much, while others make advertising your business way more effective and can save you money while attracting more new customers.

If you need help maintaining your social presence or are looking to start advertising on social media networks such as Facebook, Twitter, Instagram, LinkedIn, etc., call Sales & Marketing Technologies at 407.682.2222 or contact us online for a free consultation on how your business could benefit from social media advertising.

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