Social Media Marketing

How Can You Increase Your Engagement on Facebook?

So, you created a Facebook page, got some fans…now what? There are some simple tactics you can use to keep up your engagement on Facebook . By using calls to actions, you are able to create an incentive for fans to interact with you on Facebook. Tailor your status updates to ask your fans a question. Whether it be their opinion, a call for stories, or even for advice. The more comments a status update receives, the higher it will be placed in news feeds by Facebook’s EdgeRank algorit...




How to Understand Your Social Media Audience

One of the most important parts of crafting a workable social media strategy is understanding your audience. Unless you are providing your social media followers with information that is useful and relevant for them, they will not be engaged with your social media accounts. So how can you better understand your social media audience? There are a couple questions you can ask yourself when considering your targets. You should focus on the details and demographics of your audience. Where do they li...




Google Places Taken Over by Google Plus Local

Over recent months, Google has changed Google Places for Business into Google+ Local . These pages serve as a directory listing for your business that can place prominently in Google search results. They allow you to display photos, videos, reviews, and other essential facts about your business like your address, phone number, and hours. You can also utilize your Google+ Local page to offer your customers real time updates about your business as well as offers they can take advantage of. There a...




Instagram Management Added to Hootsuite

Are you using Instagram to reach your customers? Instagram is one of the latest crazes in social sharing, allowing users to share photos with friends and family, adding filters to transform their look and feel, and share to other social networks like Twitter, Facebook, and Tumblr. It also allows its users to tag their photos, and search hashtags so those with similar interests can find you. If you are using Instagram, or are thinking of adding it to your dossier of social networks, HootSuite is ...




Getting Your Company Behind Your Social Media Strategy

One of the biggest roadblocks to utilizing social media for your company is the company itself. You have to make sure everyone supports the process, and understands why social media is so important. To have a successful social media campaign within your company, your employees have to understand not only what social media does, but why it is useful and how they can play a role in its success. Social media is a team process. It is important to realize that the entire staff has to buy into its use...




Google + Expands to Include Business Pages

Just when you thought you were getting a handle on Social Media and managing your online reputation , Google has gone and changed the playing field again! Earlier this year Google decided to try again at creating a social network and launched Google+. They set this project up so you could sign in and then invite your friends and family to your circle in order to share with them things you like or found interesting. Unlike Facebook, Google+ was built from the ground up around the idea of being ab...




Twitter Follows Suit with New Functionality

With Facebook’s recent changes to its personal page design, Twitter couldn’t be left behind in updates. Therefore, Twitter recently implemented significant redesign changes, with new tabs for browsing, embeddable tweets, and even new brand or business pages. Twitter’s new Discover tab runs an algorithm which finds relevant tweets to your interests from people that you do not follow. Otherwise, the new tabs are basically features that have been available on Twitter before, but h...




Is Tweeting the New Link Building?

Article Updated: Feb. 2015 A study conducted at MOZ is helping us understand how tweets influence search rankings . The study has shown that a bit.ly link tweeted by an influential user group has the ability to rank keywords quickly, without followed links and without anchor text. As time continues, the issue of social signals and how Google factors them in to its search results is beginning to take shape. While Google has been somewhat forthcoming on the key ingredients of search , they’r...




How To Edit Your Company Profile on LinkedIn

At the beginning of November, LinkedIn released some new features for their Company Profile section. LinkedIn now allows businesses to add services and products to their company profiles, solicit customer endorsements for company products and services, as well as the ability to "follow" companies. Follow Company There is now a "Follow Company" button displayed on the company profile page. Selecting to "follow" a company allows you to keep up to date on when employees of this company leave, join,...




Get Social With Ecommerce Receipts

The integration between social networks and search engines is going to start to impact traditional search engine optimization techniques. There has been more and more social influence being built into the search algorithms in order to present better search results to the end user. Just take a look at Bing's Instant Personalization program . Businesses of all sizes need to become aware of these impacts and understand how being a part of social networks can help their business succeed online. Besi...




Social Search Results - Facebook Friends Bing

Facebook recently announced a new partnership with Bing. Bing will now pull in Facebook "Like" information into their search result pages creating "social search". Social search will take the personal link recommendations from your group of Facebook friends and include those links within a special section of the search engine results page. In the future Bing will look to add your friend's "Likes" next to the individual search engine result listings. Bing will also be providing a "Friend Finder" ...




Survey Finds Social Media Impacts Search Engine Rankings

A recent study, The Impact of Social Media on Search , by BtoB and Business.com took a look at how business-to-business B2B marketers are integrating social media with search engine marketing SEM . The study polled 464 B2B marketers to see how they are using social media to improve their search engine rankings. Did social media have an impact on their search engine performance? 44% stated it had a positive impact 28% stated neutral 27% stated they did not know 1% stated it had a negative impa...




Few People Using Location-Based Social Networks

Forrester Research recently released a report, Location-Based Social Networks: A Hint Of Mobile Engagement Emerges , that noted there were only a few million consumers using geolocation apps on a monthly basis. Location-based Social Networks include such sites like Foursquare, Gowalla, BrightKite, and Dopplr. The report states that only 4% of adults have used a location-based social network and only 1% haved used it more then once. The profile of a location-based social network users: Male 19-35...




Bing - Ask your friends to recommend

Bing is now giving you the option to send local search results to your Facebook and Twitter friends along with the option to email them the results in order to ask them if they agree with the results or have a better option. This is a direct way to see what your friends, coworkers, or mentors have to say about a particular location. As a consumer this gives you a quick way to find out if a restaurant is any good, etc. But as a business, you need to be aware that your listings are being published...




What Google Real-Time Search Means to Your Business

Real-time search makes social media more important On Monday, Google made a giant leap to the front of the real-time search game by adding "Latest Results" , a real-time search result box, to the first page of search results. The "Latest Results" feed pulls results from major news sources, blog posts and social networks including Twitter and FriendFeed. Here's an example from Google: Try it out for yourself: Google real-time search for 'Pearltrees' , a French social network. The "Latest Results"...




Twitter Adds Retweet Button

... and then takes it away Twitter recently made changes to the way people retweet in a limited beta release of their retweet button. Usually, retweets are done by appending 'RT' to someone else's tweet. Example Tweet: JonNegrini I'm blogging about Twitter Example Retweet: JoeSchmoe RT @JonNegrini I'm blogging about Twitter In this example I made the original tweet and Joe Schmoe retweeted my tweet. Something to remember in this method is that tweeters need to leave room in the 140 characters if...




What Google Social Search Means For Companies

Google has just launched Google Social Search . Google Social Search is a new feature that will pull in relevant information from people within your online "social circle". Google is going to display this information within the organic search results under a new section called "Results from people in your social circle." For this to work the user needs to be logged into their Google account. Google will then use the Gmail address book, articles from your Google Reader subscriptions, data from Go...




What Balloon Boy Can Teach Us About Social Media

Still not convinced social media is a good way to spread the word? Let's take a look at this past Thursday 10/15/09 and the five hours that 'balloon boy' captivated the world. Balloon boy is a 6 year old from Colorado that was, at the time, believed to be trapped in a homemade hot air balloon floating out of control. Local authorities and the National Guard reacted quickly to the situation read balloon boy story here , but the world saw an even faster response from the Internet through social ne...




How Twitter Contributes to Globalization

Article Updated: Feb. 2015 In the context of this article, globalization is the integration of views to all parts of the world. Globalization has been, and most likely will always be, an ongoing process that eliminates borders between nations and allows interconnectedness between nations. For example, 20 years ago it would have been very difficult for to speak with someone from across the nation. Now with the Internet, we are able to speak instantly with others not only from across the U.S. but ...




How Small Businesses Are Leveraging Twitter into Sales

The explosive growth of Twitter has made Twitter a main stream micro-blogging platform. With the estimated 6 million users, businesses are find that there are true opportunities to connect with customers and drive sales from their Twitter accounts. Twitter is a free social messaging utility for staying connected in real time. Twitter is considered a micro-blogging platform where you only have 140 characters for your message. An estimated 5-10 thousand new users are signing up daily on Twitter. T...