Just last month, we posted about the Facebook algorithm used on newsfeeds, and how it affects the content that you see. Already, there are new changes to your newsfeed. Now, Facebook is punishing pages that constantly post memes instead of new and engaging content. This update aims to drive more traffic to reputable Pages and deter spammers, giving more visibility to content that is timely, relevant and sharable.
Facebook has previously made similar algorithm changes, causing much speculation that they were trying to extort Pages into purchasing more paid advertisements and sponsored posts. This time, however, they are being transparent and vocal about the changes, so Pages understand that more relevant and less spammy posts will still make it to newsfeeds, regardless of whether they have been paid for or not.
What does this mean for your Facebook Page?
• Make sure that you are posting content that is relevant to your topic as well as important to your audience.
• Try to post timely content as well – that is, things that have happened recently, or will be affecting your fan base in the near future.
• If you are posting third-party content, make sure it is from a reputable and trusted source.
You should also look at the content from a user’s perspective. While doing this, ask yourself:
• Would you complain if you saw this post in your Newsfeed?
• Would you want to share this post with a friend, or recommend it to others?
• Do you think it is a high quality post?
If you need help generating content that fits the criteria mentioned above, contact the professionals at Sales & Marketing Technologies today. We will be happy to help you create a Facebook marketing strategy that is both engaging and effective for your company.