Facebook is at it again - a recent update has been made to Facebook’s Newsfeed algorithm, making it more difficult for your business to reach its fan base.
According to Facebook, the goal of users’ Newsfeeds is to deliver the right content at the right time, so that they see the stories that are the most important to them. Based on their research, there are upwards of 1,500 potential stories a person could see every time they log on Facebook - from people they are friends with, people they follow and pages that they’ve liked. This can be everything from an acquaintance checking in at the grocery store to their cousin’s baby shower photos - showing that some things are clearly are more important than others.
How does Facebook figure out what is most important to include in your Newsfeed?
The algorithm looks at how often you interact with the other user, how many likes, shares and comments the post has received by both your friends and the world at large, how often you interact with that sort of post (i.e. are you more likely or less likely to look at videos shared on Facebook) and whether you and others have been hiding or reporting a specific post. The latest update to this algorithm also allows posts which have been receiving a lot of likes and comments still to reappear near the top of the Newsfeed.
The goal of this update is to help Facebook keep improving the Newsfeed experience. But what does it mean for Facebook Pages? In order to receive placement in the Newsfeed, your organic content on your Facebook needs to be engaging and receive many comments and likes to show up in a user’s Newsfeed. Note, though, that it does not have an effect on paid content and advertisements that appear in Newsfeed.
To learn more about how to utilize Facebook for your business, contact Sales & Marketing Technologies today!