Best Practices While Updating Your LinkedIn Business Page


May 28, 2013 By

Cheryl Dykstra

Article Updated: Feb. 2015

Having a LinkedIn page for your business may seem like a superfluous social media gimmick but there are many reasons why having a page is essential for your business. There are over 3 million companies on LinkedIn in 148 different industries. Not only do they spread brand visibility, but they also build and sustain a community around your products and services.

According to an article from Hootsuite, LinkedIn users are 8x more likely to engage with your brand, 3x more likely to buy your product, and 2x more likely to recommend it to others after they’ve engaged with your page. With stats like that it’s hard to ignore this social networking giant as a source for brand engagement, recognition, and additional revenue.

In this article we will share some ways to update your LinkedIn page in order to become a leader in your industry and better promote your products and services.

Properly Set Up Your Business Profile

Use captivating profile and banner images and compelling company descriptions when setting up your LinkedIn business page. Visitors not only will be more engaged, but also more trusting of your company. Using spammy looking visuals can deter a potential customer.

Be sure to include SEO-friendly terms for your industry in your descriptions without making it an eyesore for the readers.

Share Valuable Content That Solves Problems

Beyond providing valuable information about what your company offers, having regularly published content with a more in-depth look at your industry and the problems your customers face can increase their trust in your and your company. They’ll know they can come to you with future questions or issues.

What sort of updates interest readers? Considering your audience is one of the most important ways to provide engaging updates. Are you looking to partner with local businesses? Find new customers? Recruit candidates for your company? Once you know who you are trying to reach, it is easier to provide them with the type of content they will want to engage with. Just remember, your articles can be in-depth but keep your LinkedIn updates short and to the point with the link to the article. If they’re interested in reading more, they’ll click through to your website.

By including SEO-rich keywords in your content and post copy, your posts will be more searchable in LinkedIn and in search engines.

Be Engaging With Your Audience

You post your content, work on targeting the right audience and answering the right questions, but how do you know for sure that you’re not missing something? The easiest way to find out if your audience has any questions or concerns is by asking them. Along with your content, you can also post updates that ask your audience questions or asks for their opinions. You could also hold contests or giveaways using LinkedIn to increase engagement or email signups.

If you are interested in learning more about LinkedIn and how you can use it to expand your business, contact Sales & Marketing Technologies today for a free consultation.

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