February 23, 2016 ByDave Larson
What Is the Difference Between LinkedIn and Facebook for Business?
take the two social media network powerhouses – LinkedIn and Facebook: and
highlight what some of the differences are between them when it comes to
marketing your business and finding your customers online.
How are each of the
tend to use LinkedIn and Facebook for two very different reasons. Facebook is a
true social network, meant for sharing and engaging in conversations. It’s like
hanging out with your friends and family. LinkedIn was originally established primarily
for job recruiters and job seekers to connect. It has since evolved far beyond that, however,
LinkedIn is still focused in the business realm.
users tend to be white-collar college graduates, making the LinkedIn
environment appealing to the business user. All businesses need employees. All
businesses need to sell. So the network is very active with white-collar
professionals, sales people, job seekers and corporate recruiters. It has not
been very successful in attracting a large blue-collar audience.
LinkedIn vs. Facebook
the educational and occupational differences seen between the social networks,
the shear difference in the amount of people on Facebook versus LinkedIn, as
well as the amount of monthly visitors is enough to make some businesses,
especially businesses with consumer products or services, choose Facebook for
shows that people are much more likely to visit Facebook over LinkedIn on a
How Business are Using
Facebook and LinkedIn
to Facebook, over one billion people "like" and comment an average of
3.2 billion times daily. Having a business page and connecting with your
customers allow you to participate in these ongoing conversations. From a
banding perspective, creating a Facebook business page and actively posting and
engaging your customers give you an upper hand for the people who search for
businesses in Facebook to prove credibility.
often use LinkedIn to create company and corporate pages, post job openings,
attract talent, start and nurture conversations with customers and prospects,
create leads, and promote other social media channels or initiatives. There is
advertising on LinkedIn, however the targeting options are not nearly as
extensive as Facebook targeting options. However, if you are
selling B2B, LinkedIn may have the audience you are looking for, as they are
typically more business-minded. Meanwhile, Facebook is much better for a B2C ad
Know Your Audience
Facebook and LinkedIn have proven to be beneficial social networks, but for
different reasons. Ultimately what it comes down to is what your audience
interacts with more and what they prefer to use. When you know where your
customers spend their time on social media, you can develop your strategy and
interact with them in that space.
more information about social media marketing and how it can help your
business, contact Sales & Marketing Technologies at 407-682-2222 or use the
contact form below.