Google has long provided some insights into how their search
rankings are determined, but Facebook has been another story.
Now with the company taking steps to be more transparent,
they’ve released a short explainer video with new details about how their
search results work. Within the less than 2-minute long video, they crammed in
a lot of information.
Here’s what it revealed.
How Does Facebook
Rather than based on various performance and quality efforts
like Google, Facebook’s search is primarily influenced by people’s activity on
Facebook. What people do off Facebook has no impact on its internal search
When a user searches on Facebook the results are ranked
based on their activity on Facebook, and activity of the overall community.
Facebook activity that influences search results includes:
- What your friends share with you
- Pages you follow
- Groups you’ve joined
- Events you’ve liked or followed
- Things you’ve interacted with in
your News Feed
- Information you’ve listed on your
- Places where you’ve been tagged
- Previous searches you’ve done
Facebook search results are also based on general Facebook
community activity, including the popularity of what’s being searched for and
how recently it was posted.
You can watch
the entire explainer video here.
What Does This Mean
What this means for businesses is that your Page won’t show in
the results based solely on how complete your Page is or how many keywords it
includes. But that’s not to say that an attractive and complete Page doesn’t
help in an indirect way.
For example, the more attractive and engaging your Page is
the more likely people are going to interact with your Page and share your
content, leading to higher search rankings.
If you need help with Facebook or any other marketing strategies for
growing your business, call Sales & Marketing Technologies today at
(407) 682-2222 for a free consultation with one of our marketing experts.