Top Social Media Marketing Trends for 2019

December 18, 2018

Social media marketing often needs to adapt frequently in order to keep up with the latest trends in the social media landscape – but this article is not just fleeting information.

Even with all of the changes that this year brought to the social media; it also brought us some great insights that we can take with us into 2019, regardless of the platform.

Here’s a closer look at the key trends of the year and how they will affect your 2019 social media marketing tactics…

Messaging will keep growing

Messaging apps have already passed social media apps in usage and it seems to be a trend that will dominate 2019.

People are moving beyond public posts on social media to private messaging, whether it’s sharing a post with their friends or even to communicate with their favorite brands.

Source: Statista

There is a whole new world out there for businesses to try out with messaging – from customer service to promoting offers. These messaging apps offer ease-of-use and personalized experiences that just aren’t possible through traditional channels.

More businesses will narrow their social focus

With so many social media channels out there, it’s nearly impossible to be on them all, while giving them the attention they need. Gone are the days where you need to join a platform just because it’s populated.

In 2019, you shouldn’t be afraid to just focus on one or two channels that are going to bring you the best ROI. Start by analyzing where your audience is and which channels work better for your business goals.

By narrowing your focus, you can expand more where it counts – awareness, engagement, and conversions.

Ad spend will increase, but so will ad saturation

Social media advertising is still a very popular choice for business looking to expand their reach and increase sales. For example, Instagram’s level of engagement has intrigued more marketers to increase their ad spend to the channel, both on the feed and the Stories.

However, as more and more advertisers take advantage of advertising on platforms such as Facebook and Instagram, the marketplace becomes more saturated – meaning ads can become more expensive to run.

2019 will probably bring even more of an increase to social ad spend, with Instagram growing in popularity. However, it’s good to remember not to rely too much on one platform, either for organic or paid growth.

Video, podcasts and live streaming are taking over content consumption

Long-form blog posts are still great for search engine optimization, and still engage readers (provided that they are formatted for facilitate reading on all devices).

However, content consumption has moved far beyond just text in 2018, and by the looks of it, this trend is going to grow even larger in 2019.

With the introduction of Stories (on multiple platforms) and IGTV (Instagram's newest video platform), it’s clear that social media is all about video right now. Facebook has even adjusted their algorithm to ensure that video posts show up more frequently on our feeds.

Video is more popular with consumers as well…

In 2019, we expect to see more brands utilizing:

  • Short videos with captions – these appeal to mobile users but are accessible to everyone

  • Vertical videos – made popular on Snapchat and Instagram Stories, they are best on mobile

  • Longer videos with powerful stories – whether on Facebook, YouTube or IGTV, this type of video captivates the viewer

  • Live streaming – another big trend for 2019 which allows more interaction with the audience 

In addition to video, podcasting has also exploded this year.

What makes podcasts special is the fact that they focus on the content rather than the promotion. People subscribe to a podcast because they are interested in the content, whether it comes from a brand or another person.

What do these trends mean?

Social media marketing is starting to focus less on aimlessly posting to ensure you’re active on a platform and more on ROI, building relationships with your customers, and creating meaningful content.

The new year is the perfect opportunity to review your current social media strategy and decide how to allocate your resources on what will bring you the most success in 2019.

If you’re interested in learning more about social media marketing, call us today at (407) 682-2222 for a free strategy session.

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