You may by worried that your small business cannot compete with the big brands on Facebook, but there are plenty of reasons you should still be part of the Facebook community. With over 1.3 billion active users, Facebook should not be ignored.
Here are our three tips for making the most out of it for your small business:
1. Let Your Fans Inspire You
Thinking of running a new special? Wondering if people wish you were open earlier or later? Wanting to see which event your fans are the most interested? By using your Facebook page as a means to communicate with your customers, you can gain valuable insights into what they would like to see from you. Now that does not mean you need to take every comment to heart, but a quick survey to see if people like one product over another can help you decide which one you will keep next season.
2. Create a Community Around Your Business
The biggest aspect of building a community around your small business is having a strong brand story and beliefs. Do you use only cruelty-free products? Do you get all of your vegetables from the local farm? Do you believe in using only the best dental implants?
Tell people what makes you different and why you do what you do. If they share your beliefs, they will want to be part of the community and will share your business with their like-minded friends and families.
3. Reach Your Customers With Targeted Ads
Facebook gives you the ability to target your ads very specifically. Whether you are targeting people in a 10-mile radius from your shop, people who love coffee, or people who work as a dog walker, you can target those people using Facebook’s ad management system.
By using these highly targeted ads, you can ensure your marketing budget goes to good use. They do take some monitoring and tweaking to get right though, and will need to be switched with new creative regularly.
At Sales & Marketing Technologies, we have a team of skilled social media marketers that can not only set up and optimize your social accounts if you don’t currently use them, but can also run these highly targeted ads and make the most of your marketing budget. Contact us today to find out more about how we can enhance your social media marketing!