5 Tips to Get the Most From Your Facebook Business Page


June 12, 2019 By

Cheryl Dykstra

More than 20% of the world’s population is active on Facebook every month.

With all of those active users, you would probably assume there are many, many Facebook business pages – and you’d be correct. In fact, as of May 2018 there were more than 80 million Facebook business pages.

As a business owner, that is a lot of noise to compete with on Facebook in addition to the photos and updates from friends and family that dominates the organic newsfeed of your audience.

Here are five tips to help your business stand out and to make the most of your Facebook business page:

1. Follow the 4-1-1 Rule

When posting to your Facebook business page, it is important to include content that educates, inspires, and entertains your audience. A content strategy that is only focused on pushy sales messaging can cause a drop in post engagement and/or page likes. By creating a compelling content strategy you can establish loyalty and trust with your audience, which puts you on a path for lifelong, loyal customers.

Unfortunately there is no magic solution for creating a content strategy. Each industry can benefit from different post types and frequency. A good rule of thumb is to use the 4-1-1 rule. Originally coined by Andrew Davis, author of Brandscaping, social media 4-1-1 is a sharing system that enables a company to get greater visibility with social influencers. Here’s how it works…

For every six pieces of content shared via social media:

  • Four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.

  • One piece should be original, educational content that you have created.

  • One piece should be sales-related — like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to.

2. Provide Value With Webinars or Facebook Live Chats

Webinars are a great tool for businesses to promote their expertise, provide valuable information to their audience, make important announcements, and gather new potential customers.

Webinars are typically live online events that guests pre-register for and join at a specific time. This helps to build your list with the guest registrations as well as gives you an opportunity to close some sales as you present your webinar.

If you’ve never conducted a webinar before, here are some topics that can be used across many different industries:

  • Invite experts in your industry and conduct QA sessions with them

  • Do a QA session by yourself during which the viewers can ask questions

  • Announce new product updates and introduce why you made it and how it can help your customers

  • Pick interesting news in your industry and go deep with it

The same type of idea can be implemented within the Facebook platform with Facebook Live. The difference with this is that guests don’t need to pre-register and can hop on as you’re filming.

Using Facebook Live allows for your recordings to be saved to your Facebook page afterwards for continued views. This is a great option for when you have quick updates or want to share breaking news.

3. Use Polls to Get Feedback

Conducting polls is a very interesting way of engaging your audience. Not only do polls typically get higher engagement, they can also provide you with valuable feedback.

People like participating in polls on Facebook because they are easy, quick, and fun. They feel like their opinion is being heard and in an entertainment aspect, polls can even feel like a game when positioned correctly.

Facebook gives you the opportunity to create polls with texts, photos or GIFs. You can publish them in your story or news feed. They’re a really cool way to increase your page engagement rate.

You can see just how much engagement the poll had even in the comments section.

In addition to that, Social Media Examiner now knows that their audience favors Instagram Stories and can tailor more future content towards that topic.

4. Analyze Your Insights and Watch Competitors

Make the most of the data that Facebook Insights provides about your audience for targeting and marketing. Here is a short list:

  • Page views, reviews, likes, reach, recommendations, post engagements, and followers.

  • Audience behavior, buying patterns, demographic, and geographic locations.

  • Posts reach for both organic and paid strategy.

  • Traffic source like Google or your website.

  • Activity details such as “get direction clicks”, “website clicks”, and “action button clicks”.

  • Post engagements and shares.

  • If you hold events, it will show “people reached”, “event page views” and more.

  • Videos’ performance and engagements.

  • There are also other statistics that you can find when going through Facebook Insights in order to make better marketing decisions.

In addition to your own page insights, Facebook also offers the ability to analyze your competitors. You can use the Facebook “Pages to Watch” report and add your competitors there. From there you can click through to see the type of content they’re offering as well as what ads they’re running in their Ad Library.

5. Build a Facebook Group Around Your Business

From car enthusiast groups like Miata Club (28k members) to entrepreneurial support groups like Women Helping Women Entrepreneurs (23k members) to buy and sell groups like Orlando Online Yard Sale (70k members), Facebook groups are used for many different purposes, but they all have the ability to create a community around their topics.

These groups are a great opportunity for business owners looking to build and manage a community around their brand. They can help you position yourself as an industry expert, find new customers, and more.

Also, when your community becomes large enough, you can do other cool things, including:

  • Conducting meetups with your community and sharing information with them.

  • Gathering them and discussing how your product or service could be better.

  • Holding an event to promote active members.

Conclusion

There are obviously only a few things you can do to stretch the effectiveness of your Facebook business page. If you continue to bring value and enjoyment to your audience, you’ll continue to see success from your Facebook efforts.

If you’re interested in learning more about how a Facebook marketing strategy would benefit your business, call us today at (407) 682-2222 for a free strategy session.

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