May 24, 2016 ByCheryl Dykstra
It’s no secret that online reviews are important for any
business, and incorporating those reviews in your overall digital marketing and
advertising plan is essential.
WordStream, “79% of consumers trust online reviews as much
as personal recommendations, 85% of consumers say that they read online
reviews for local businesses, and 73% of consumers say positive customer
reviews make them trust a business more.”
Because of this, it’s no wonder big review sites such as
Google and Yelp are go-to spots for businesses to try to garner these important
reviews. Unfortunately, most companies stop
there, when in fact, many other online platforms will still add value, so it’s
important to get those amazing reviews in more places than just the top two.
Here is a short list of top places to get reviews to get you
1. Facebook Ratings
If your business isn’t on Facebook, you’re really missing
out. Facebook isn’t just posting statuses anymore. Businesses are utilizing the
social media giant to grow their customer base and increase brand awareness.
One way to do this is by gaining Facebook reviews.
Similar to Google, Facebook Ratings and Reviews uses a star
system for their users to express how much they like or dislike a company or
product. The more people who review a business, the more likely it is to show
up in Facebook search and potentially in search engines as well.
2. Amazon Customer
Arguably just as popular as Google and Yelp, Amazon is a key
player when gathering reviews for a product. Amazon is often a destination
where the visitor has the intent to purchase, so having stellar customer
reviews on your products is very often a make-or-break distinction.
Amazon uses a 5-star scale, and then purchasers are able to
write their own reviews underneath. You can also sort those reviews into “most
helpful” and “most recent” to narrow down what will most likely be a giant
This fairly new review system was created to make getting
reviews easier than ever. With instant access to leaving text, audio and video
reviews, your customers won’t need a login to say how wonderful your product or
Once their review is posted, it will be uploaded straight to
your website for potential customers to see. You also have the ability to share
your text or video reviews to Facebook or Google+.
SoTellUs is easily one of the quickest ways to get quality
reviews for your business. See more about it here.
4. Consumer Reports
Even though it has been around since 1936, Consumer Reports
is still one of the most trusted sources for product reviews.
Consumer Reports is unique in that it’s in-house testing
laboratory and survey research center tests and researches all its products
before posting reviews. As a non-profit company, its reviews are true and
According to Wikipedia, approximately 7.3 million people
subscribe to Consumer Reports, which is a huge, diverse audience to be missing
5. Aabaco Small
Business from Yahoo!
Small Business from Yahoo! (formerly know as Yahoo! Local Listings) is
trying to give businesses plenty of options to choose from to increase their
client base. They have Free listing, Enhanced listing ($9.95/mo), and
Localworks listing ($29.99/mo) options available.
Similar to other listings sites, consumers are able to review
and comment on your business, which you can then respond to as the business
With Yahoo! still in the running with Google and Bing, it is
still a good idea to include them in your marketing strategy.
Now that you know some great review alternatives
to Google and Yelp, let’s get your business out there! Get the support of an
experienced digital marketing team to help increase your reviews and leads. Give
us a call at (407) 682-2222 or use the contact form below.