Top 5 Places to Get Reviews Other Than Google and Yelp


online reviews graphic

August 17, 2021


It’s no secret that online reviews are important for any business, and acquiring reviews and incorporating them into your overall digital marketing plan is essential.

According to Brightlocal's 2020 Local Consumer Review Survey:

  • 93% of consumers use the internet to find a local business
  • 87% of consumers read online reviews for local businesses
  • Only 48% of consumers would consider using a business with fewer than 4 stars

It’s no wonder then that big review platforms such as Google and Yelp are go-to spots for businesses to garner reviews. Unfortunately, most companies stop there, when in fact, many other online platforms will still add value. It's vital to get reviews in more places than just Google and Yelp to expand your brand's reach.

Here is a shortlist of top websites to get reviews to move you in the right direction:

1. Facebook Ratings and Reviews

If your business isn’t on Facebook, you’re really missing out. Facebook is more than just posting statuses. Businesses are utilizing the social media giant to grow their customer base and increase brand awareness. One way to do this is by gaining Facebook reviews.

Facebook reviews provide suggestions for users on what they can include in their reviews. There's also a star rating shown, which is based on how many people recommend or don't recommend the page, as well as any past ratings and reviews it may have.

The more people who leave a review for a business, the more likely the page is to show up in Facebook search and potentially in search engines as well.
 

2. Amazon Customer Reviews

Arguably just as popular as Google and Yelp, Amazon is a key player when gathering reviews for a product. Amazon is often a destination where the visitor has the intent to purchase, so having stellar customer reviews on your products is very often a make-or-break distinction.

Amazon uses a 5-star scale, and then purchasers are able to write their own reviews underneath. You can also sort those reviews into “most helpful” and “most recent” to narrow down what will most likely be a giant list.

Amazon ratings screenshot

3. Consumer Reports Ratings and Reviews

Even though it has been around since 1936, Consumer Reports is still one of the most trusted sources for product reviews.

Consumer Reports is unique in that its in-house testing laboratory and survey research center tests and researches all its products before posting reviews. As a non-profit company, its reviews are true and unbiased.

According to Wikipedia, approximately 7 million people subscribe to Consumer Reports, which is a huge, diverse audience to be missing out on.

consumer reports rating icons 

4. BBB Ratings

The Better Business Bureau (BBB) is a private, nonprofit organization that helps consumers find businesses and charities they can trust. Consumers are able to leave a rating and review for a business without having to register. Having a high rating and positive reviews on your BBB profile will establish your company as an authority and make your brand more trustworthy.

BBB rating and review screenshot 

5. Tripadvisor Reviews

As the "world's largest travel platform," Tripadvisor is an ideal place to connect with travel and hospitality consumers. Users are able to browse hundreds of million reviews and opinions, as well as compare prices on hotels, flights, cruises, and more. In addition to its robust review platform, businesses can drive bookings and promote specials from their profile, generating more revenue!

Tripadvisor review form
 
Now that you know some great review alternatives to Google and Yelp, let’s get your business out there! Increase your reviews and leads with the support of an experienced digital marketing team. Give us a call at 407.682.2222 or go online to schedule a free 30-minute strategy session!
 
Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. 

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