June 7, 2016 ByCheryl Dykstra
We talk a lot about digital marketing trends and tips in
this blog, but some offline methods of marketing are still effective, even if they
don’t get the lion's share of media attention these days. One of these methods
is utilizing postcards.
Postcards are a simple and effective direct marketing tool
that can be a charming and inventive way to market your business. Here are a
few ways how to and why you could use postcards in your next direct marketing
Why Use Postcards to
Market Your Business
- Lower cost way to reach large number of prospects
- Bold design shines immediately with no envelope and catches
- More tangible than just another email
- Powerful header and call to action bring extreme focus,
where the Internet can be full of distractions
What to Say on Your
As mentioned above, using a powerful headline to capture
your recipient’s attention is key. Speak directly to them and create curiosity
to inspire them to continue looking at your postcard.
Since postcards are relatively small, keep your text clear,
simple and concise. You want to create a focused message and offer only one
action to take.
- Call to schedule a free 30 min. consultation
- Go to a specific URL and download a free report
- E-mail to receive a free sample
- Come in for a special bonus
You can create a postcard campaign without a big investment
of time or money, but they do need to be created and executed properly or they won’t
have any impact. Here are a few more tips for running a postcard campaign.
1. Make sure you have a specific purpose for your postcard
campaign. Don’t try to do too much in one card. Build value into your offer.
2. Have a good list. Don’t just dust off an old house list
and start mailing. There is a lot of change these days. Make sure your list is
clean and up-to-date.
3. Send more than one postcard to increase impact. You never
know when you catch people in life. Send
several cards over time to ensure your message is seen.
4. The non-address side of your postcard should be like a
poster – big, bold photos and colors. The other side should carry your offer,
contact information and other details.
5. Postcards can be used for many purposes, including
reminders, gift certificates, coupons, new product announcements, openings,
discounts and even as tickets.
6. Encourage quick action. Give customers a good reason to
act now such as offers with a deadline, or customer reminders (your service
contract expires in 30 days).
7. Postcards don’t all need to be mailed. Leave some at
places that your potential customers shop or hang out. For example if you are a
wedding photographer you could leave postcards in bakeries, flower shops or
bridal gown stores.
At Sales & Marketing Technologies, we not only have a
lot of experience in digital marketing but also in direct marketing. If you’d
like to talk to one of our marketers about using postcards for your business,
call us at (407) 682-2222 or use the contact form below.