Meet Clubhouse, The New Audio-Based Social Media App

Graphic with smartphone and audio illustrations for Clubhouse blog article by Sales & Marketing Technologies

February 2, 2021

You’ve probably heard of Clubhouse by now, but what is the new social media app really about? Whether you’re a digital marketer or entrepreneur, Clubhouse can offer several benefits for networking and learning, that is...if you’re able to join. There are several things that make the Clubhouse app different from other social media platforms like Facebook, Twitter, Instagram, Snapchat, and TikTok. Let’s take a closer look!

Everything to Know About the Clubhouse App

It seems like every day there’s a new social media platform popping up which is why we’ve compiled everything you should know about Clubhouse to make it easier to stay up-to-date on social media marketing trends. Here are some frequently asked questions about the app to help see how it can benefit you.
Clubhouse iPhone screenshot from App Store 

What is Clubhouse?

Clubhouse is a new audio-based social media app that is currently only available on the App Store. Users can chat in real-time, share stories, collaborate, and exchange ideas with each other simply by joining a virtual chat room and using their voice. The only way to become a user is to be invited by an existing user or join a waitlist.

How Does Clubhouse Work?

In the app, users can choose between different chat rooms of people talking about various topics. Think of the rooms like live podcast streams except you have the opportunity to join the conversation. When you enter a room, the audio automatically turns on, but the host of the room decides who can speak. The host can invite a user to be a speaker or allow a user to speak if they “raise their hand.” Users can join different rooms at any time or create their own around any topic.

Why is the App Different?

Social media platforms like Facebook, Instagram, and Twitter typically measure success as the number of users logging in and using the platform. The Clubhouse app, however, is based on exclusivity so it doesn’t have a lot of users in comparison. Instead, its measurement of success is based on engagement between users rather than the number of users.
While the exclusivity factor has certainly helped generate a buzz for Clubhouse, another differentiator is that it focuses on a different medium: audio. Other platforms are based on visual (e.g. images, video) and written media, but Clubhouse keeps it simple and more personal by being audio-based.

Who Should Use Clubhouse?

Clubhouse is particularly well suited for entrepreneurs and professionals, however, the app is popular among celebrities, influencers, and industry thought-leaders. The sharing of information and knowledge makes it a great networking tool as it can connect you in a meaningful way to some of the biggest names in your industry than you would be able to otherwise. In addition to its networking possibilities, Clubhouse allows you to listen and have constructive conversations that can help you learn or gain a new perspective.

Be Social on Social Media

The Clubhouse app has shaken up the social media world by being invite-only and an audio-based format, but its lasting impact will be that it’s reminded people to be more social on social media. Even if you currently can’t join the app, it’s important to remember that’s not it’s not so much about what you post on social media, but the conversations you have with others.
Call 407.682.2222 or schedule online to get a free 30-minute consultation to see how Sales & Marketing Technologies can help you create an engagement-focused social media strategy.

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