Search Engine Optimization

Search Engine Optimization in 2010

Search engines are always changing their algorithms, sometimes as often as twice per day, but lately there have been some major changes that will affect the way search engines produce results. Recently, major engines like Google and Yahoo introduced a real-time search feature that scrolls recent Tweets from Twitter containing the searched keyword. With Twitter's explosive growth this year, this change now exposes the millions of conversations happening on Twitter, especially when it comes to a...




Google Implements Personalized Search Based on Browser Cookie

Google announced an extension to personalized search on Friday. Google noted that they will now provide customized search results based on past search activity for users not logged into their Google account. Google will set an anonymous cookie in your browser that will store up to 180 days of "signed-out" search activity, including search queries and results you click. How will you notice the change? Google has been nice enough to place a "View Customization" link on the search results page. Cli...




Google Webmaster Tools Keyword Significance

Google has now started showing what it believes are the most significant for you website. Here's what Google believes are the most important keywords for SMTUSA.com In a Webmaster Central Help Page updated 11/12/09 Google explains: "The Keywords page lists the most significant keywords Google found when crawling your site. The significance of each keyword reflects how often it's found on your site's pages. Click each keyword to see a sampling of pages on which it appears." Google goes on to reco...




Google Sidewiki - Steps To Claim Your Site

Google recently launched a new product called SideWiki. Google's Sidewiki is a browser sidebar that allows users to add comments and information about a particular site. There has been some controversy about this new service already. Some of the issues brought up: The Sidewiki content is hosted on Google Taking comments /content from site owners and centralizing it Lack of comment filtering, open up for spam Some equate it to bathroom wall graffiti With that we want to talk about getting a "Page...




New Google Keyword Tool

If you haven't seen or heard about it, Google has a BETA version of the new Keyword Tool out. It still contains its fundamental functionality, but added some new features, made some tweaks, and changed the layout a bit. Here is a brief list of the new features and changes I noticed right away. If you know of any other neat features with the new Keyword Tool, we'd love to hear about them. My personal favorite, the Google Keyword Tool now lets you download a selected keyword list. Before you would...




What ICANN's New gTLDs Mean for Search Engine Rankings

For the past several months there has been a lot of talk and speculation as to whether or not ICANN will be opening up their gTLD-global top-level domain extension -registration in late 2010. ICANN stands for 'Internet Corporation for Assigned Names and Numbers' and is essentially the Internet's governing body, focusing specifically on domain registration. If ICANN's new gTLD program launches as planned, in late 2010 corporations, interest groups, cities and anyone else who has the financial mea...




Google Penalty – How to Properly Request Reconsideration

Today Google released a video from two leaders of the Google Search Quality Web Spam Group, Racheal Searles and Brian White, giving their recommendations for creating a good reconsideration request . Their Tips Include: Admit any mistakes you’ve made and let Google know what you have done to fix them. They want you to realize there is actual people who read the re-inclusion request. If you don’t know what your site did to get the penalty the suggest going back and rereading the Googl...




Dual Authority – Dual Inline Site Links

UPDATE: Sitelinks have evolved since this post was published. To learn more about what sitelinks are, how they can help your site, and how to implement changes to your website's code to help Google recognize these links, watch this informative video from Matt Cutts. Sales & Marketing Technologies strives to keep you updated on the changes online that could affect your Digital marketing efforts. As Central Florida's most established Digital marketing and web development company, we take it up...




Implementing 301 Redirects on Legacy URLs

The implementation of 301 redirects for legacy URLs is a crucial step in website redevelopment and URL optimization projects. It seems that web development companies that are not strong in Digital Marketing often make the mistake, out of ignorance more than anything, of not properly taking care of legacy URLs, that is of URLs that used to rank on the previous website version but whose content has been assigned a new URL. For example if the details page of a product is now on http://www.domain.co...




Three reasons why Long Tail Keyword searches are so important?

Long tail keyword searches are the secret to tremendous website traffic. Why are they so important and how do they work? Here are three reasons why long tail keyword searches are so important. After studying the traffic to a popular website whose domain name is the same as its primary keyword, we found that during a thirty day period the website received 500k visitors. But only 12k of them where for the primary keyword. The other 488k visitors found the site using long tail keyword searches, key...




Google Leading Mobile Web

Surprised? Yeah, me neither. According to Nielsen Mobile , surprisingly sarcasm Google is the leading force in mobile search in the US. With iPhones, Google Androids, Blackberry Storms, and other internet capable phones, the mobile web is on the fast track for either booming success or failure due to overload. What I mean by failure to overload is this… We all know that mobile browsing is going to be huge! But when it does, will the mobile web have the capabilities, functionality, speed,...




Google Releases Guidelines for Bloggers

Earlier this week Google released a new set of Blogging Best Practices in their Creating a Google-friendly site section of Webmaster help. The document starts out with Google reiterating their pro-blog feelings: If you have a website but don’t have a blog, consider creating one: A blog is a great way to connect with people who share your interests, or to publicize your site or product. Blogs are easy to create and update, and rich, useful, and original blog content will encourage rea...




When Great Google Rankings Hurt Your Business

Never would we have ever thought that great Google rankings could hurt your business, but its true. So many businesses are focused on Google rankings that the most important thing is usually over looked. Conversions, whether your conversion is a sale or just supplying important information about your company, that should be the focus of your Digital marketing. So how do great rankings hurt your business? Its when you rank great for irrelevant terms, terms with little or no search demand, or term...




Think SEO Before a Website Redesign

We always hear the question We are thinking about redesigning our website. When should we think about search engine optimization?. The simple answer is at the beginning. When considering redesigning you website, ensure that you consult with a search engine optimization company at the beginning, not at the end. Here are some examples of issues that can arise when your web developer is not well versed in search engine optimization: Removing a page from the site that was driving traffic You need to...




Effectively Using Google Webmaster Tools

Google Webmaster Tools is a free service from Google that provides webmasters with tools and data about their site. I want to touch on some of the benefits of authenticating your site through this service. The first step is to have a Google account set it up here . Diagnostic Tools The Diagnostic Tools section provides information on any crawling issues that Google may be having with your website. This section will provide a list of problematic URLs with a short description of the problem. You c...




Why and How To Add Breadcrumbs To Your Wordpress Blog

As a long-time internet user, I have seen breadcrumbs really take off around the internet and recently with many of the major Wordpress websites using them. You may be asking, Why should I use them on my blog? Well, breadcrumbs are excellent for improving user navigation and helping the search engines establish your website's structure, otherwise known as SEO purposes. Unfortunately, Wordpress hasn't inherited the use of breadcrumbs, which is a grave disappointment in my opinion. However, there ...




Effectively Leveraging Videos for Universal Search

Univeral Search, also known as Blended Search, blends listings from local, images, video, news, and blogs. Universal Search was introduced first by Google in May 2007. MSN and Yahoo quickly followed in July and October respectively. Universal search has had a big impact ever since on how people search. We find that many companies do not have an online strategy when it comes to videos. Videos are becoming an important part of the marketing mix. Let me provide you with some background information ...




Google’s Ranking Philosophy

Today Amit Singhal a Google Engineer in charge of the ranking team introduced Google’s three core ranking philosophies. 1 Best locally relevant results served globally. 2 Keep it simple. 3 No manual intervention. He then took the time to break-down each one. Best locally relevant results served globally What he goes on to say is that if they run into a problem with a query they use that as method of improving the algorithm or as Amit says it no query left behind Keep it simple ...




NoFollow - What is it?

The nofollow is a HTML attribute for links. The nofollow attribute supposedly excludes links from search engine ranking calculations. This attribute was first introduced by Google’s Matt Cutts and Blogger.com’s Jason Shellen . Example: Ancor Text It has been found that Google still follows these links, but if the page was not in the index previously they will not index the page, will not show the link as a back link , and will not associate any keyword relevancy from the anchor...




Pubcon 2007 Take Aways - Buying Links, Video, Buzz

I finally found a few minutes to blog after returning from Pubcon to an over flowing inbox, voice messages, and rescheduled meetings. It was a great time, as always, with lots of knowledgeable speakers. Here are 3 points that seemed to be stressed by multiple speakers and attendees alike: 1 Buying links is not a good long term strategy. Google and the other major search engines according to Matt Cutts are cracking down on sites who buy and/or sell links. Will buying 1 link get you black listed f...




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