Search Engine Optimization

Choosing the Right Orlando SEO Company for You

Whether you’re the CEO of your company, or you’ve been tasked with finding the right Digital marketing company for the company you work for, it can be a daunting task to sift through the pages and pages of SEO firms in your area. As an Digital marketing company ourselves, we hear too many horror stories from people walking through our door about bad service and unfulfilled promises. That’s why we made this list of some good and bad things to watch for when searching for an SEO ...




How SEO has Changed… and Continues to Change

The Internet has evolved in many ways over the past few years. As Google’s algorithm sophistication has increased, so have the tactics used for SEO, probably for the best. Search engine optimization used to be considered a unique knowledge of how to manipulate Google’s search rankings with secret, sly tricks that only a select few possessed. Since then, the SEO industry has evolved. It is now a multifaceted online marketing discipline that no longer relies on these sneaky tricks and ...




5 Things to Measure on Your Website

Don’t let the analytics of your website scare you! Though these metrics may mean nothing to you now, they should mean everything to you if you want to start tracking the success of your site. Thankfully, you don’t need expensive software to do this; you just need to know what to look for in your Google Analytics . So let’s dive into these analytics to pull out some of the most important metrics: 1. Sessions Formerly known as Visits A session is defined as a group of interaction...




Say Goodbye to the Yahoo Directory

Its time has come. Once a staple of the Internet, the Google of its time, the Yahoo Directory is coming to a close. Yahoo announced the news today that they will be closing the Yahoo Directory after a 20-year stint. The directory, which before the dawn of Google was a hand-compiled list of websites organized into topics, is being sent off with a meager goodbye. Yahoo’s post says this: Yahoo was started nearly 20 years ago as a directory of websites that helped users explore the I...




Google Introduces Structured Snippets as Part of Search Results

Earlier this month it was discovered that Google had begun testing a form of knowledge graph data in the search result snippets. Google is now referring to this added information as Structured Snippets . These structured snippets have been released under many different types of searches. Everything from comic book heroes, popular events, company profiles, and product specifics can have snippet information added through the collaboration between Google Research and the Web Search team. Here are s...




How to Boost Your SEO Tactics for Free

Search Engine Optimization SEO doesn’t require a huge budget for small businesses and startups but it does require a major time investment. With Google algorithm updates like Panda, Penguin and others, you need to constantly be on the look out for what will throw off your organic rankings next. If done well, DIY SEO tactics can still have great results. Here are some things that you can do to better your SEO for free: 1. Consistently Maintain a Blog Maintaining an active blog filled with u...




What Is Panda 4.0? What You Should Know.

Since we specialize in digital marketing and SEO, hearing that Google is releasing a new update is something we don’t take lightly. Whenever Google makes changes, they shape our marketing strategies and what we do for our clients. Recently, Google updated their well-known Panda update which was known around the world as Panda 4.0. As of today, Panda 4.0 is the largest algorithm update in 2014 and we’re here to tell you all about it. Panda 4.0 began rolling out on May 20 th . Accordin...




What Happens When You Combine A CRM, Video, SMT, And A Group of Prospects?

Answer: You get an advanced form of Video Sales & Marketing Technology SMT is always looking for unique ways to reach and create a significant and lasting impression on target prospects. The latest product we have developed is a video marketing system VMS . The VMS was developed to send out targeted video emails to anyone in a Customer/Prospect database. That doesn't sound that complicated, however, there is more to it. What makes our system unique is that you can send a series of videos to ...




Will Link Building Remain Important in 2014?

In a recent article from Search Engine Land, speculation was given about the importance of links in 2014. With updates from Google like Hummingbird , many companies are concentrating on social platforms instead of on links and other typical Search Engine Optimization SEO practices. While it is true that links may, in the future, be unimportant in Google’s algorithms, it is important not to forgo links entirely. Link building can be used to build relationships with other quality websites. B...




Why Do You Need Unique Meta Descriptions?

Google’s own Matt Cutts posted a video yesterday discussing the importance of unique meta descriptions. For those of you who are unfamiliar with meta descriptions, these are HTML attributes that provide concise explanations of the content on pages. Think of a recent Google search you have done. Underneath the web link on each result is a sentence or two, giving you a taste of what you will find on the website. These sentences are the meta description. IMAGE: Google Meta descriptions can ei...




Hummingbird Update: What it means for your SEO

Last month, Google announced its largest upgrade to its search algorithm since 2001, which has been dubbed Hummingbird. As you might guess, many businesses were concerned about this update, wondering how it would affect their current SEO efforts , and what they would need to change in order to stay relevant in Google search results. What is Hummingbird? Google says that the Hummingbird update will not have an effect on current SEO efforts. Original, high quality content is still king, and releva...




Top SEO Mistakes

Recently, Google’s head of search spam, Matt Cuts, published a video discussing the top five SEO mistakes that people make. Some are simple and easy enough to fix, while others are more complicated. They include: 1. Not having a website, or having a website that is not crawlable by search engines. It seems easy enough to realize that, in order to rank in Google results, you need to have a website. But many people want to go with the glamor and creativity of a Flash website, or a website th...




Other Google Updates to Be Aware Of

When everyone thinks of Google updates and how they will affect SEO efforts , they usually only think of the many different Panda and Penguin updates. But in 2009, another update was made to Google’s algorithms that can have a big effect on business: The Vince Update . Because of the Vince update, many big businesses seem to be taking over the front page of Google. This is because they have built a trusted brand - they are well know, through not only back links but also video, public relat...




Could Your Company Benefit from Video Marketing?

Have you considered implementing video marketing for your company? Putting together videos is a great way to show your audience what your company is really about. Here are some quick tips on how to put together great videos to help market your business: • Don’t be afraid – one of the biggest hurdles to creating video marketing is fear – fear your audience won’t like it, or fear that you won’t like how you come across on camera. But you won’t know until y...




What are People Searching for on their Mobile Phones?

These days, almost everyone owns a smart phone, and they are using them to do more than make phone calls. They are also using their phones to look up the answers to questions, the addresses to businesses, and everything in between. This is why it is so important to have a mobile site or a site with a responsive design that adapts to mobile devices, and to have it optimized for mobile search engines. Mobile search criteria are slightly different than the average web based searches. One of the maj...




Panda Update 21 Released

It was expected - on November 5th, Google added its latest Panda Update to its search engine algorithms. This led to a slight shaking up of the Google results, as there was a worldwide impact on about 0.4% of inquiries, and 1.1% of those inquiries in the United States in the English language. As the 21st Panda Update, it fell into Google’s usual trend of releasing an update every four to six weeks. The 0.04% impact is lower than many other updates - the first Panda Update in February of 20...




Yelp Cracks Down on Fake Reviews

At Sales & Marketing Technologies, we understand the importance of review websites, and making sure your company is portrayed properly. We already work with many different organizations on their reputation management. One of the biggest parts of reputation management is monitoring what users are saying about your products and services online at review sites, such as Yelp.com. Recently, Yelp announced that it will be increasing its efforts in making sure that consumer reviews are all accurate...




The Cost of Cheap SEO & Social Media Labor

Like almost everything else in the world, you really get what you pay for when it comes to SEO and social media marketing. You might want to try to save money, scrimping and cutting corners as it can be costly to launch, maintain, and grow an internet presence for your business. But think of this internet presence much like the physical building your company is located in – you wouldn't hire a too-cheap or inexperienced contractor to build the building, or look for the cheapest materials p...




Google Results: From 10 to 7 Links?

It appears that Google is testing a new way to show its search results, with only 7 results instead of 10 on the first page. It also seems that it is easier for one site to dominate these results. Together, these two things could change the face of Search Engine Optimization SEO , as sites have to fight even harder to get onto the front page. An article at Search Engine Land shows examples of the new search results, depicting how the top Google result now not only features the main page of the w...




SEO Challenges Will Continue To Rise

The world of SEO, or Search Engine Optimization , is getting more challenging to navigate. Updates to the Google search algorithms, Panda and Penguin , have sent those companies who rely on search engines to lead their customers to their business into a panic. SEO companies are scrambling after spending thousands of hours learning about, applying, and perfecting SEO practices to websites, only to find that Google is changing the game once again, making it difficult for companies to regain rankin...




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