Google Set to Increase Mobile-Friendly Ranking Signals Again


March 22, 2016 By

Cheryl Dykstra

For those of you who heeded our warning about getting a responsive website back in April 2015, you don’t need to fear. However, if you are still operating with a website that is not mobile-friendly, Google has announced it will be making another shift to strengthen their mobile-friendly ranking signals again; which means your website could drop farther down the mobile search results than ever before solely based on this ranking factor.

While the initial data after what most marketers were referring to as “Mobilegeddon,” which took place on April 22, 2015, wasn’t as strong of a change as initially expected, things are about to heat up according to Google. According to the Google announcement, “…beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

Why You Should Have A Responsive Design Anyway…

“Mobile devices — smartphones in particular — dominate digital media time (60 percent vs. 40 percent for the PC),” according to Search Engine Land. With this in mind, it is even more essential for a business to have their website be responsive and compatible for any device, beyond the threat of Google rankings.

Responsive design is an approach to web design aimed at providing an optimal viewing and interactive web experience that is easy to read, navigate, and designed to work across a wide range of devices (PC’s, MAC, iPad, iPhone, and all other cell phones).

Websites that are optimized with responsive design technology offer a richer user experience by automatically resizing site menus, navigation, content, images, and much more. Pages are professionally screen-formatted to display with user experience in mind for every device they might be using.


If you have questions about responsive design, are unsure if your website passes the mobile-friendly standards, or about the Google ranking impact it could have for you, contact Sales & Marketing Technologies today for more information.

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