October 28, 2014 ByDave Larson
Whether you’re the CEO of your company, or you’ve been
tasked with finding the right Digital marketing company for the company you
work for, it can be a daunting task to sift through the pages and pages of SEO
firms in your area.
As an Digital marketing company ourselves, we hear too many horror stories
from people walking through our door about bad service and unfulfilled
promises. That’s why we made this list of some good and bad things to watch for
when searching for an SEO firm.
First of all, we’ll clear up some common misconceptions.
• SEO firms
that rank at the top when searching in your area may not necessarily be the
ones you should work with. Sometimes the URL name or age of the URL can
play a big factor in where that company shows up in search. There are a lot of
factors that go into the ranking of a site, as you’ll soon find out. So don’t
always assume that first is equal to best.Now to the big question – How do you choose the right Orlando
isn’t always better. It’s true that bigger firms might have more people,
but smaller companies with a smaller client base can give you the specialized
attention your website and business might need. It really depends on what
you’re searching for.
• Not ALL
SEO firms are scams. Unfortunately, through black hat SEO and scam artists,
actual qualified professionals have received a bad reputation. By going through
this list, you’re on the right path to choosing an SEO firm that cares about the
success of your business.
1. Experience Matters
Just like most fields, hiring an SEO company with expertise and experience
is one of the most important factors. So many individuals and companies can
promise results but make sure the company you choose can show you their past
client base and some previous results to support their claims.
2. Do They Do What
Sometimes your websites needs a little work, and other times
it needs a lot of work. Make sure you
know what your own goals are in your business before deciding on what your SEO
goals are. Do you want to grow sales by 15% over the next year? Do you want to
get 10 more leads a month? Growing your rankings is something that will
hopefully happen with proper SEO efforts. In order to meet your goals, the
right SEO company can suggest to you different things to help you reach it.
3. White Hats Only
In the industry there are what is called white hat and black
hat SEO tactics. White hat means that all your content is original, there are
no illicit backlinks to your website, no “funny business”. This type of quality
SEO will keep your site in good standings with search engines no matter what
algorithmic changes come. Black hat is the opposite, the scammers and quick
schemers. They might get you quick rankings but could cause your site more
damage than good by using shady methods that will eventually be penalized by
Google. Obviously, working with these types of people or companies is highly
4. Choose Someone You
Connect With and Can Trust
Most companies will gladly offer a free consultation, which
gives you a chance to see their knowledge and gives them a chance to try to win
your business. Not only should you listen to what they recommend for your
business but also listen to how they were founded, the stories of best and
worst client experiences, how they’ve grown over the years. Hearing their
stories shows you their creativity and passion. After a consultation, the
company will do their research and get back to you with a proposal with services
you need and prices for them. Just the same, you can take that time to decide
if it’s the company for your business.
By setting your goals, doing your research, and listening to
the stories from the firms, you’re sure to find the right SEO company for your
If you’re interested in learning more about Sales & Marketing Technologies,
Central Florida’s most established Digital marketing and web development
company, contact us today!