Say Goodbye to the Yahoo Directory

September 29, 2014


Its time has come. Once a staple of the Internet, the Google of its time, the Yahoo Directory is coming to a close.

Yahoo announced the news today that they will be closing the Yahoo Directory after a 20-year stint. The directory, which before the dawn of Google was a hand-compiled list of websites organized into topics, is being sent off with a meager goodbye.

Yahoo’s post says this:

Yahoo was started nearly 20 years ago as a directory of websites that helped users explore the Internet. While we are still committed to connecting users with the information they’re passionate about, our business has evolved and at the end of 2014 (December 31), we will retire the Yahoo Directory. Advertisers will be upgraded to a new service; more details to be communicated directly.

Some people feel that this send off isn’t living up to the importance of the directory from which Yahoo takes its name. In reality, the directory has already been dead for over a decade.

With the closing of this directory, here are some other things your business can do to ensure the relevancy of your website in the eyes of search engines like Google:

1. Submit to other big name directories

Listing your business in high quality business directories such as YellowPages, Merchant Circle, and Yelp is a great way to enhance the visibility of your business information online. Showing what your business does, where it’s located, and how to reach you is an important part of establishing your trustworthiness to search engines like Google and Bing; as well as showing your customers those things.

2. Check all your citations

We mentioned in a previous post the importance of your business’s citations being correct across the web. It is important that all of your citations (anywhere that your business name, address, and phone number are listed) are correct to give you credibility and ensure there’s no false information out there to confuse customers or search engines alike. This is especially important to do if you’ve ever switched locations or business names.

3. Create smart content for customers

Creating content for your website has evolved thanks to Google updates such as Panda. Websites can no longer get away with posting thin, keyword and link stuffed content. It is important to create useful and informative content that users searching for the topic will enjoy reading. Time-on-site is something that search engines and even social networks, like Facebook, are starting to look at more. Keeping users on your website with engaging content is one way to give your business a competitive edge it needs in search.

So, rest in peace Yahoo Directory. May your memories be fond, but for businesses these days, there are new ways of gaining visibility online. If you’d like to learn more about ways Sales & Marketing Technologies can unlock your potential to thrive online, contact us today.

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