Google Maps Adds Hotel Comparison Shopping

Noticing that Google Maps has added some additional functionality for hotel searches. I noticed at the top of the Google Maps search results a "Check In" and "Check Out" search feature. Also, beside each hotel listing there is a lowest price drop down. Clicking on the lowest price displays a list of Sponsored results with pricing information on the specific hotel. The drop down list looks to have four paid listings and the last one is the official hotel link. Here is a screen shot. This was first noted in Google's Lat Long Blog but looks to be expanding to more users with the recent Google Maps update.