Holiday digital marketing
is unique from your year-round marketing activities because of the spike in online and traditional shopping, along with more brands competing for shoppers’ attention. If you want a bigger piece of the action, there are a variety of digital marketing tactics you can use to build a sales-generating holiday campaign.
Let’s review some of the most effective ways to use digital marketing during the holidays for higher sales and profitability.
8 Tactics to Boost Holiday Sales
According to a forecast from Deloitte, U.S. consumers will spend up to 9% more
in the 2021 holiday period compared to last year. Online shopping, in particular, is expected to grow due to safety concerns and convenience.
Elevate your holiday marketing strategy with the eight tactics below to finish the year strong!
1. Create and optimize seasonal landing pages
Give your website a festive spirit by creating user-friendly seasonal landing pages
that have attractive imagery, creative copy, a clear call-to-action, and simple navigation. Additionally, optimize
your landing pages for holiday-related keywords to rank higher in Google search results.
2. Offer time-limited promotions
Discounts, coupon codes, bundles, and freebies are popular types of time-limited holiday promotions that are effective for attracting shoppers. Before you offer a promotion, make sure that your processes work seamlessly. You don’t want to frustrate shoppers with a promotion that fails!
3. Run a contest on social media
Increase brand awareness and audience engagement by running a holiday contest across your social media
platforms. Offer a prize that will make your target audience excited to join the fun. Furthermore, provide clear competition guidelines to make it easier to participate.
4. Create holiday content for target audiences
Shoppers often turn to the internet to research gift ideas and gain inspiration for the holidays. Create holiday content
like gift guides and video how-tos to help your target audience select the perfect present or celebrate the season, all the while directing more traffic to your website and improving brand memorability.
5. Leverage targeted email campaigns
Share your holiday promotions, contests, and content through email marketing
campaigns. In addition, you can use email retargeting campaigns to re-engage shoppers who abandoned their carts. Recover lost sales by following up with shoppers who’ve shown a strong interest in your product or service.
6. Set up a holiday PPC campaign
Drive more traffic to your website and boost conversions by launching a holiday pay-per-click
(PPC) campaign on Google Ads, Facebook Ads, etc. Bid on relevant holiday keywords, create engaging ads, and direct users to your seasonal landing pages to improve your Quality Score for a higher ROAS (return on ad spend).
7. Collaborate with influencers
Reach new shoppers by collaborating with influencers that your target audience follows and who share similar values with your brand. Before striking up a partnership, always perform due diligence. Research their background, examine their engagement metrics, and analyze the performance of past sponsored posts.
8. Implement PPC remarketing campaigns
Stay top of mind during the holidays with PPC remarketing campaigns for users who’ve engaged with your brand online before. Serve relevant ads to users who’ve visited your website, taken a specific action (e.g. abandon cart), or are in your database. Not only can remarketing campaigns help complete the buyer’s journey, but they may also increase the customer lifetime value.
Lift Holiday Sales with Digital Marketing
Enhance your holiday digital marketing by incorporating tactics that will lead to the most impact instead of continuing the same old activities. Whether you’re looking to strengthen an existing holiday strategy or create one from scratch, make sure to craft digital marketing campaigns that work with your marketing system
to maximize results.
Schedule a free consultation today with Sales & Marketing Technologies to see what sales-driven marketing solutions can do for your business!