How to Build a Healthy Marketing System


marketing system graphic

November 9, 2021

 
A marketing system is essential for growth, but many businesses don’t take full advantage of its potential. That’s why having a healthy marketing system is one of the most effective things you can do to differentiate your brand, acquire and retain more customers, and increase customer lifetime value.
 
See how to build a marketing system that will break through stagnation and propel your business to the next level!

Marketing System Overview

A marketing system is a repeatable process that cultivates customer relationships to generate business and maximize lifetime value. The system can be measured and tracked, which makes it easier to stay accountable to marketing objectives.
 
Your marketing system’s components should work seamlessly together to produce greater results. If there are areas that are breaking down, then the likelihood of losing a lead or customer increases.
 
Sales & Marketing Technologies has identified the top components of a healthy marketing system:
 
  • Market — Knowing your ideal customer like the back of your hand
  • Offers — Creating irresistible offers that attract your target audience
  • Website — Having a website that generates conversions
  • CRM — Managing customer information for targeted messaging
  • Follow Up — Communicating with leads and customers in a timely fashion
  • Traffic — Increasing traffic (e.g. paid, organic, referral) to generate business
  • Retention — Providing positive experiences that keep customers happy
 
Learn more about each component in greater detail in our post, Marketing Systems: The Key to Scaling Your Business. Now let’s take a look at how to build a fine-tuned marketing system!

Steps for Building a Marketing System

Fortunately, you don’t need a ton of resources to build an effective marketing system. Simply follow the six steps below to achieve a system that works for your business.

1. Analyze your existing system

Evaluating your current marketing system is crucial because it’ll provide a starting point. Even if you don’t think you have a system, you probably have some components like offers and a website. Download our free scorecard to analyze your marketing system in just minutes!

2. Prioritize weakest areas

Once you understand your current system, next prioritize which areas to work on first. For example, you should fix missing components (e.g. CRM, Follow Up) before updating other areas that already exist.

3. Implement solutions

After prioritizing your weak components, you’ll need to implement solutions that will improve those areas. This might require you to invest in marketing automation software, test different offers, train your staff on new processes, etc.

4. Track your efforts

Monitor the results of your efforts to know whether or not your weak components are improving. Without tracking, your business is more likely to slip back into old habits that inhibit growth.

5. Fine-tune the whole system

After fixing the broken components of your marketing system, you can now focus on fine-tuning the rest. The market is always evolving, which is why it’s vital to continually optimize your system to get maximum results!

6. Regularly evaluate your system

Analyzing your marketing system only one time isn’t going to lead to a healthy system. Our free scorecard and questionnaire should be used regularly, at least once per year, to determine if your marketing system is making progress.

Promote Growth with a Healthy System

A marketing strategy isn’t enough to achieve long-term success — you need a system that will support your business in reaching its marketing goals. Building a healthy marketing system, however, doesn’t happen overnight. It requires ongoing evaluation, improvement, and tracking to promote growth in your business.
 
Schedule a free consultation with Sales & Marketing Technologies to see how our solutions will strengthen your marketing system!

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