Why Your Digital Marketing Strategy Needs a Refresh


Digital marketing strategy graphic

June 1, 2021

 
You shouldn’t “set and forget” a digital marketing strategy — it requires refreshing from time to time in order to provide value for your business. What worked before in your strategy doesn’t mean it’ll keep working forever. That’s why updating your digital marketing is essential to remain competitive online.
 
Since we’re halfway through the year, now is a great time to check in with your strategy to see what is and isn’t driving results. This is particularly important if you didn’t create a new strategy at the beginning of the year! Fortunately, it’s never too late to refresh your strategy to help reach your goals.

5 Signs to Update Your Digital Marketing Strategy

Pivoting your digital marketing is one of the best ways to keep your competitive edge online. If you see one or more of these signs, then it’s time to update your strategy.

1. Not meeting goals

It's easy to get caught up in daily tasks, but it’s crucial to know whether your strategy is meeting objectives. Regularly conduct an audit, like once a month or every quarter, to keep your business on track to meet or even exceed its digital marketing goals.

2. Same old strategy and tactics

Using the same digital marketing strategy and tactics year over year won’t produce the kind of results you want. Perform a SWOT (strengths, weaknesses, opportunities, and threats) analysis to take a critical look at your strategy to see how it can be improved.

3. Only one source for new customers

A comprehensive strategy is essential because it protects your business in case one of your sources for new customers declines or stops. Your strategy should drive new customers from multiple digital marketing avenues like search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, etc.

4. Not nurturing leads

It’s not enough to simply capture leads, you must also have a process for nurturing leads to convert them into customers. When a digital marketing strategy lacks lead nurturing, money is being left on the table. An effective way to nurture leads is through an email ‘drip’ campaign (i.e. a series of scheduled emails), which engages leads beyond the initial contact and moves them along your sales funnel.

5. Doing everything manually

If your strategy requires quite a bit of manual input in order to execute it, then a lot of time and resources are being taken up unnecessarily. Plus, manual leaves more room for error. Invest in marketing automation and customer relationship management (CRM) software so your team can do more in less time.

Refresh Your Strategy to Surge Ahead

Keep an eye out for one or more of these signs to see whether your digital marketing strategy is working for you or could use a refresh. Make sure to review and update your strategy regularly to reap the most benefits from it. Take it a step further by partnering with an experienced digital marketing agency for a fresh perspective and new solutions to surge ahead of the competition.
 
Call 407.682.2222 or schedule online for a free 30-minute digital marketing strategy session to identify growth opportunities for your business!

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