Building out your email list may have you scratching your head for ideas. How can your brand do it both quickly and effectively? And what exactly are the advantages of an email list for your business? Let’s dive into how to grow your email list faster and how you can benefit from strengthening this component of your marketing system
Benefits of Email Lists
Though there are now many digital marketing channels, such as search engines
, and social media
, email is still a big player in the game. Growing your list can help to boost your audience and in turn, your sales. Here are some reasons why you should focus your efforts on growing your email list:
- Improve conversion rates with personalized messaging
- Nurture relationships with leads and customers
- Create targeted email campaigns for specific groups
- Raise brand awareness and brand recall
- Build an intimate connection with your audience
Ways to Grow Your Email List
Now that you understand why an email list is advantageous, let’s explore some ways you can hop onto this train without an overwhelming amount of effort.
Promotions and Discounts
Offering promotions and discounts to your email subscribers can help to increase email list sign-ups. It’s a known fact that people flock to deals, so promote on your other channels, such as your site or social media, that exclusive offers
are available so long as they sign up with their email address.
Multiple Sign-Up Forms
Display sign-up forms in multiple places on your site to give users plenty of opportunities to join. However, it’s crucial to consider user-friendliness — the form should be easy to find while also not taking over the site.
Unique Email Content
Enticing your audience with email-specific content
is a great way to boost sign-ups. It doesn’t always have to be something huge, either. The WeRateDogs website sends out a weekly email with an exclusive “dog rating” to subscribers that aren’t available on their social media. Brainstorm unique content ideas that would appeal to your target audience.
Giveaways and Contests
Another way you can expand your list is by having users submit their email addresses for entry into a giveaway or contest. Again, the prize doesn’t have to be expensive and the marketing for the giveaway doesn’t need to be excessive either to boost subscriber numbers.
Social Media Sign-Up CTAs
Promoting email sign-up through social media call-to-actions can help as well. Consider adding an eye-catching button or language in captions with Facebook, Twitter, YouTube, LinkedIn, and Instagram. This is beneficial for encouraging followers and potential customers to join your email list.
Elevate Your Email List Strategy
Email plays a vital role in marketing systems, whether it’s following up with leads, driving traffic to your site, or retaining customers with personalized messaging. By growing your email list, you’ll be able to build a powerful channel for promoting your brand and offerings.