Digital Marketing

Video Marketing: What Does the Future Hold?

It is predicted that in 2019, 80% of all internet traffic will come from videos. That might seem like a big leap, but video content is already proving it can grab and hold audiences’ attention as well as create meaningful engagement. In fact, one third of all time spent online is already accounted for by watching videos. With the number of people consuming videos growing, there is another correlation happening – videos are taking over search engine rankings. Forrester estimates that ...




7 Direct Response Strategies That Will Increase Engagement and Sales

[Updated: July 17, 2018] Direct response marketing, is designed to evoke an immediate response and encourage potential customers to take a specific action, such as opting in to your email list, being directed to a landing page, calling for more information, or making a purchase. This type of marketing is highly trackable, uses compelling headlines and copy, targets a specific audience, makes a specific offer, and asks for a response. The key to using this type of marketing is to not get hung up ...




Vital Facts Every Business Owner Needs to Know About Digital Marketing

Try to think of the last time you used the yellow pages. Now think of the last time you looked up something on your phone. We’re living in a digital world and if your business is not living in it too, it will surely struggle. That is why you need to know these things about digital marketing… Digital Marketing Doesn’t Stand Still Talk to any digital marketer and they will tell you that the industry and their jobs change every year and are very different than five years ago. Goog...




The Mobile Marketing Optimization Checklist

No matter how hard you try, it’s nearly impossible to stay away from mobile marketing. With roughly 77% of Americans owning a smartphone according to PEW Research Center , people are bound to visit your website or search for your business using their mobile device at some point. And if you’re thinking, Just because people are using them doesn’t mean they’re buying things on them. – You’d be wrong. In fact, 62% of smartphone users have made a purchase online us...




Can You Get Rid of Fake Negative Reviews on Google?

Fake reviews are an annoying problem to have. We work hard to build good, ethical businesses and fake negative reviews can tarnish an otherwise glowing profile. This is extremely upsetting. In an online world, it’s very easy to create an account to leave a positive or negative review – whether or not you’ve ever worked with the company before. So how can you stop fake reviews? Google’s Policies Regarding Fake Reviews Google has a lot of policies for users that leave revie...




10 Facts You Need to Know About Online Reviews That Can Keep You From Going Crazy

Online reviews play a huge part in the perception of your business as well as your online rankings. In order to make informed decisions about online reviews, don’t let your emotions get the best of you. It’s important to understand how consumers interact with reviews and the increasingly large role they play in the customer’s journey. Here is what you need to know… 10 Important Insights About Online Reviews #1 Even bad reviews can help....




5 Quick Tips for Better Email Subject Lines

Email marketing is a huge opportunity for your business. From brand building, to nurturing leads, to making sales, email marketing is crucial. In fact, 59% of B2B marketers say email is their most effective channel in terms of revenue generation and 80% of retail professionals indicate that email marketing is their greatest driver of customer retention . However, sending out beautiful and enticing emails or offers mean nothing if no one ever opens them. That’s why crafting a compelling sub...




7 Things to Start (or Stop) Doing with Your Email Marketing

Email marketing is a powerful tool for engaging and nurturing your audience – furthering your prospects or customers along the Customer Value Journey . In fact, chances are you’re reading this article after clicking on a link in an email we sent you. With 1 billion users worldwide on Gmail alone, email marketing is not going anywhere. The key to your success using the marketing tactic is not in if you use it, it’s in how you use it. Read on to learn our top seven strategies you...




The Customer Value Journey Part 2

In our last article, The Customer Value Journey Part 1 , we went through the basic of the first four stages in The Customer Value Journey, the eight-stage process coined by DigitalMarketer, which every new prospect goes through in order to become a customer, and eventually, a raving fan. If you didn’t get a chance to read that article, definitely go back and read up on the stages that kick off this process – Aware, Engage, Subscribe, and Convert. In this article, we’ll touch on...




The Customer Value Journey Part 1

The Customer Value Journey is an eight-stage process, coined by DigitalMarketer, which every new prospect goes through in order to become a customer, and eventually, a raving fan. This process is the foundation on which businesses build their marketing and business strategy in order to create a roadmap that moves prospects predictably from stranger to customer and beyond. In this article, we’ll touch on the first four stages in the Customer Value Journey: 1. Aware S...




How to Create a Marketing Calendar

As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks, but at the end of the day, you know marketing is absolutely essential in order for your business to grow and thrive. One of the best tools for organizing your marketing efforts and strategically timing your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer Knowing your target customer is the first and mo...




New Year's Resolutions: 5 Digital Marketing Upgrades for 2018

Digital marketing is an ever-changing landscape, and what worked a year ago or even a week ago might not work as well today. Many businesses still use outdated and/or ineffective marketing methods. As you are gearing up for the start of 2018, consider throwing out some of those under-performing marketing methods to make room for new strategies that will bring your business more qualified leads and increase sales. Here are some easy, New Year's resolution upgrades to make to your marketing in 201...




Top 5 Digital Marketing Trends to Watch for in 2018

As we enter into the fourth quarter of 2017, many businesses are already looking forward to 2018 and what they can expect to plan for in their marketing strategy. While some of these trends have emerged in 2017, or even the year before, you can expect to see them become more prominent in 2018. Here are five things that you should consider adding into your marketing strategy next year in order to stay ahead of the competition online. #1 Mobile-First Indexing Optimizing for mobile has been importa...




How Much Should I Budget for Marketing?

That is always a tough question to answer. It really depends on what you are trying to accomplish and by when. Setting a firm objective really helps you focus in on the budget you need. Example: I need 500 leads per quarter. We’ve all heard the old adage, It takes money to make money. In the land of digital marketing, it certainly rings true. In order to get the word out about your business you must make an investment in marketing. However, rather than taking a haphazard approach to creati...




How Video Testimonials Can Establish Authority

Video marketing has become one of the biggest digital marketing opportunities – and for good reason. Almost 50% of Internet users look for videos related to a product or service before visiting a store - ThinkWithGoogle People spend, on average, 2.6x more time on pages with videos than without - Wistia Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers - DMB Adobe With video marketing becoming such a valuable tool for businesses and consumers, it should...




What Are Google Verified Customer Reviews and How Do You Get Them?

The new Google Verified Customer Reviews not only boost your business’ reputation, but can also boost your visibility and authority online. But what is a Google Verified Customer Review? And how do you get them? What is a Google Verified Customer Review? A verified customer review is a review a customer can leave after making a purchase from a company’s website. Seller ratings appear on Search Ads, in Google Shopping, and on an optional badge that can be displayed on your site. This ...




One Simple Way to Grow Your Email List and Drive Traffic to Your Website

Using a marketing tactic called a dedicated email drop, has the potential to send a huge amount of traffic to your website or lead magnet offer using someone else’s email list. But how do you get access to someone else’s list? Keep reading to find out… Dedicated Email Drops: What Are They and How Do They Work? The key to understanding a dedicated email drop is to understand that you’re not being sold someone’s list, you’re being sold access to someone’s ...




3 Things Marketers Do That Seem Crazy

Why would a marketer do that? Ever see an ad and wonder, What were they thinking? I know I have. Well, not everything in marketing makes sense until you know the wisdom behind it. Here are three marketing moves that don't appear to make sense... until they do. Why would a marketer spend more on the advertising than they will make on the sale? The reason you would do this is because it isn’t all about the first sale. The number you should focus on instead is the lifetime value of a client -...




Want More Leads? Try Strengthening Your Magnet

Before we show you how to get more leads for your business, let’s take a moment to think about why people would want to give you their information. It’s all about your offer. Why You Need to Think About Your Offer No matter what type of industry you’re in, your customers are searching for a solution to a problem they're facing. And if your business can offer them that first step to a solution, they’re more likely to purchase more from you or purchase a higher dollar offer...




The #1 Tip For Selling More Products Online

At Sales & Marketing Technologies, we are all about innovation and discovering new digital technologies that can help grow your business. But there’s one simple aspect of marketing that is essential when selling products online – quality product photos. Did you know that 90 percent of all information our brains process is visual? Our brains process visual information no less than 60,000 times faster than text, which is a major reason we tend to remember 80 percent of what we see,...




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