How to Create a Marketing Calendar
As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks, but at the end of the day, you know marketing is absolutely essential in order for your business to grow and thrive. One of the best tools for organizing your marketing efforts and strategically timing your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer Knowing your target customer is the first and mo...
New Year's Resolutions: 5 Digital Marketing Upgrades for 2018
Digital marketing is an ever-changing landscape, and what worked a year ago or even a week ago might not work as well today. Many businesses still use outdated and/or ineffective marketing methods. As you are gearing up for the start of 2018, consider throwing out some of those under-performing marketing methods to make room for new strategies that will bring your business more qualified leads and increase sales. Here are some easy, New Year's resolution upgrades to make to your marketing in 201...
Top 5 Digital Marketing Trends to Watch for in 2018
As we enter into the fourth quarter of 2017, many businesses are already looking forward to 2018 and what they can expect to plan for in their marketing strategy. While some of these trends have emerged in 2017, or even the year before, you can expect to see them become more prominent in 2018. Here are five things that you should consider adding into your marketing strategy next year in order to stay ahead of the competition online. #1 Mobile-First Indexing Optimizing for mobile has been importa...
How Much Should I Budget for Marketing?
That is always a tough question to answer. It really depends on what you are trying to accomplish and by when. Setting a firm objective really helps you focus in on the budget you need. Example: I need 500 leads per quarter. We’ve all heard the old adage, It takes money to make money. In the land of digital marketing, it certainly rings true. In order to get the word out about your business you must make an investment in marketing. However, rather than taking a haphazard approach to creati...
How Video Testimonials Can Establish Authority
Video marketing has become one of the biggest digital marketing opportunities – and for good reason. Almost 50% of Internet users look for videos related to a product or service before visiting a store - ThinkWithGoogle People spend, on average, 2.6x more time on pages with videos than without - Wistia Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers - DMB Adobe With video marketing becoming such a valuable tool for businesses and consumers, it should...
What Are Google Verified Customer Reviews and How Do You Get Them?
The new Google Verified Customer Reviews not only boost your business’ reputation, but can also boost your visibility and authority online. But what is a Google Verified Customer Review? And how do you get them? What is a Google Verified Customer Review? A verified customer review is a review a customer can leave after making a purchase from a company’s website. Seller ratings appear on Search Ads, in Google Shopping, and on an optional badge that can be displayed on your site. This ...
One Simple Way to Grow Your Email List and Drive Traffic to Your Website
Using a marketing tactic called a dedicated email drop, has the potential to send a huge amount of traffic to your website or lead magnet offer using someone else’s email list. But how do you get access to someone else’s list? Keep reading to find out… Dedicated Email Drops: What Are They and How Do They Work? The key to understanding a dedicated email drop is to understand that you’re not being sold someone’s list, you’re being sold access to someone’s ...
3 Things Marketers Do That Seem Crazy
Why would a marketer do that? Ever see an ad and wonder, What were they thinking? I know I have. Well, not everything in marketing makes sense until you know the wisdom behind it. Here are three marketing moves that don't appear to make sense... until they do. Why would a marketer spend more on the advertising than they will make on the sale? The reason you would do this is because it isn’t all about the first sale. The number you should focus on instead is the lifetime value of a client -...
Want More Leads? Try Strengthening Your Magnet
Before we show you how to get more leads for your business, let’s take a moment to think about why people would want to give you their information. It’s all about your offer. Why You Need to Think About Your Offer No matter what type of industry you’re in, your customers are searching for a solution to a problem they're facing. And if your business can offer them that first step to a solution, they’re more likely to purchase more from you or purchase a higher dollar offer...
The #1 Tip For Selling More Products Online
At Sales & Marketing Technologies, we are all about innovation and discovering new digital technologies that can help grow your business. But there’s one simple aspect of marketing that is essential when selling products online – quality product photos. Did you know that 90 percent of all information our brains process is visual? Our brains process visual information no less than 60,000 times faster than text, which is a major reason we tend to remember 80 percent of what we see,...
ClickFunnels vs LeadPages – Which Landing Page Tool to Use for Your Business
Building beautiful, functional and engaging landing pages is
one of the most important parts of a successful online marketing campaign. Any
savvy marketer knows that once you've done all that hard work to get visitors
to your website, the next big step is to convert them into leads for your
business. You can’t do that without an optimized landing page.
So what exactly is a landing page?
A landing page is a
web page that allows you to capture a visitor's information through a
7 Ways To Get Your Business Growing Again
Looking for some ways to get your company growing again? Here are the 7 simple ways to get your business back on the growth curve... 1. Talk to Your Customers Talk to your customers. Just making contact can bring you top of mind and cause sales. Ask what they think you do great? Use this in your marketing and anything that could use improvement? Fix it . Ask if they have someone they would like to refer? Follow up on the names given. Let them know what happens. 2. Fix Your Website The website is...
Industry Specialization vs. Broad Experience: Which is Better for Digital Marketing?
When it comes to choosing a digital marketing company to
help you create your company’s digital strategy, you may be tempted to choose a
company that specializes in your industry. While this may sound good on the
surface, we’d submit to you that too much specialization can actually cost you.
Many times industry experts can get tunnel vision. They
are so focused on what they already know that they sometimes do not see what is
going on around them.
Every year, Russell Reynolds
A/B Testing: What Is It & Why Do You Need It?
How do you know that a piece of your marketing campaign is performing at its best? The truth is that until you start testing various elements of your marketing campaigns – from ads to landing pages to email subject lines – you’ll never know what resonates with your audience the most. A well-planned and executed A/B testing can take your marketing pieces and make them exponentially more profitable. Read on to learn more… Planning an A/B Test Before you start testing, it...
How to Succeed at Digital Marketing
Are you responsible for marketing in your business? Are you looking to ways for your marketing team to be even more successful? If so, we've found the fastest way to be more successful is to make sure your marketing team is well trained. People can only do what they know how to do. If you are looking for an affordable way to ensure your team is well trained for today’s digital marketing environment, check out eight marketing courses included in Digital Marketer HQ . Whether your team membe...
Put Your Offer Directly in Your Competitors’ Customers' and Prospects' Inbox
Imagine one of your competitors’ hot prospects opening their Gmail to check their inbox. Right there amongst their emails is an email from your company. It has a subject line with a compelling offer. They can’t resist - they click on it. Instead of a regular email opening, a beautiful ad from your company is displayed. You don’t have to imagine any more. You can do it with Gmail Ads. With more than one billion active Gmail users worldwide, it’s no surprise that Google saw...
3 Proven List Building Strategies to Start in 2017
No matter what types of marketing you’re looking to explore
in 2017 - from direct marketing to email marketing to Facebook ads - building a
strong list of potential customers is a great way to get a customized message
out that motivates people to buy.
But where do you begin if you don’t have a list or if your list is too small?
Here are three proven list building strategies that you can
start in 2017 to build your list so you can start using it to get more sales.
5 Fast Small Business Marketing Tips for 2017
The end of 2016 is within sight, which means you’re probably starting to plan out your digital marketing strategy for 2017. We’ve learned plenty of lessons this year and as we know, the digital landscape is always evolving. So here are some quick marketing tips that can jumpstart your success in 2017. #1 Using Texts to Follow Up An Unlikely Experiment That’s Working Really Well! – Frank Kern In this awesome, informative video by Frank Kern, he shows you how you can use in...
Top 5 Digital Marketing Trends for 2017 to Get Ready For Now
We’ve seen a lot of advances in the digital marketing
industry in 2016, and though the year is not quite over, it’s time to start
thinking about how your business will need to shift in 2017 to stay ahead of
your competition online.
Online marketing requires the foresight to plan ahead,
anticipate changes, and jump on trends before your competitors do, so while you
don’t need to use all of these trends it’s always good to be aware of their
How Anyone Can Use Live Video Broadcasting for Their Business
It’s true that a picture is worth a thousand words, so how many words is a video worth? Answer: Nearly two million per one minute of video. While creating videos for your business is still a huge part of marketing your business, there is a newer, even more engaging type of video content that is taking over – live video broadcasting. Using Live Video for Webinars While not all webinars are filmed in front of a live audience, many webinars create better traction and better engagement w...