3 Types of Promotions That Help Grow Your Business
There are an infinite number of ways to promote your
products and services, which can make planning your promotions a bit
overwhelming. Thankfully, there’s an easy way to pick the right type of promotion
for your business.
The key to running a good promotion for your business is to
choose exactly what you want your audience to do, and then design your
promotion to encourage that behavior.
There are three key promotional categories:
Acquisition Monetization Activation
Learn more...
Google Plus is Going Away – But What Does That Mean?
It was announced towards the end of 2018 that Google would be shutting down their attempt at a social media network, Google Plus. Google Plus was a place where you could share status updates, photos, links, etc. – similarly to Facebook. Unfortunately for Google, it did not catch on as they’d hoped. Google Plus does not refer to your Gmail account, your Google Drive, YouTube, Google Analytics or any other Google service. It’s just referring to the social network. Everything...
5 Last-Minute Holiday Marketing Ideas
It’s the most wonderful time of the year! Is your business ready for holiday shopping? If not, it’s not too late to get in some last minute holiday promotions. A recent Gallup report shows that the average American will spend approximately $885 on holiday gifts in 2018, and 33 percent of Americans plan to spend at least $1,000 this holiday season. Meaning there is plenty of sales to be had during this time of year. Here are five holiday digital marketing tactics to use, even now:...
Google Reveals 3 Ways YouTube Habits (and Ads) Have Changed
Video continues to dominate when it comes to social media. In fact, more than 500 million hours of videos are watched on YouTube alone each day. That’s not even factoring in all of the time spent watching videos on the other major social media platforms, such as Facebook, Instagram, or Twitter. Recently, Google who owns YouTube released a statement about the three main ways they’ve seen video viewing habits evolve – and how they in turn have adjusted their advertising for...
10 Marketing Tactics for a Successful Black Friday
Updated: Oct. 1, 2018 Black Friday, Small Business Saturday, and Cyber Monday are the busiest shopping days of the year. And though they may seem far away, if you haven’t started planning your strategy for the holiday shopping weekend - now’s the time. The key to a successful holiday sales season is early planning and consistent marketing, especially as a small business competing against retail giants like Amazon, Walmart, and Target. Here are 10 marketing tactics to get your...
21 Easy Ways to Build Your Email List
Did you know that 98% of new traffic leaves your website without converting? They might be interested in your product or service but are just not in the buying stage yet. They could still be researching. However, you have zero chance of selling anything if you don’t have the ability to communicate with someone This is the #1 reason you should be capturing email addresses and building a list. No matter what types of marketing you’re interested in - from direct marketing to email...
Mobile Transactions Continue to Grow... Are You Prepared?
With over 40 percent of online transactions happening on mobile, it’s becoming clear that now more than ever, mobile is truly taking over. Even when the transactions don’t occur on a smartphone, it’s likely that the customer did some initial research using a mobile device. Whether they are searching for information, discovering new solutions for their problems, or reading reviews, customers are using mobile more and more in their customer journey. Even if you already have a...
Video Marketing: What Does the Future Hold?
It is predicted that in 2019, 80% of all internet traffic will come from videos. That might seem like a big leap, but video content is already proving it can grab and hold audiences’ attention as well as create meaningful engagement. In fact, one third of all time spent online is already accounted for by watching videos. With the number of people consuming videos growing, there is another correlation happening – videos are taking over search engine rankings. Forrester estimates...
Vital Facts Every Business Owner Needs to Know About Digital Marketing
Try to think of the last time you used the yellow pages. Now think of the last time you looked up something on your phone. We’re living in a digital world and if your business is not living in it too, it will surely struggle. That is why you need to know these things about digital marketing… Digital Marketing Doesn’t Stand Still Talk to any digital marketer and they will tell you that the industry and their jobs change every year and are very different than five years ago...
The Mobile Marketing Optimization Checklist
No matter how hard you try, it’s nearly impossible to stay away from mobile marketing. With roughly 77% of Americans owning a smartphone according to PEW Research Center, people are bound to visit your website or search for your business using their mobile device at some point. And if you’re thinking, Just because people are using them doesn’t mean they’re buying things on them. – You’d be wrong. In fact, 62% of smartphone users have made a purchase online...
Can You Get Rid of Fake Negative Reviews on Google?
Fake reviews are an annoying problem to have. We work hard to build good, ethical businesses and fake negative reviews can tarnish an otherwise glowing profile. This is extremely upsetting. In an online world, it’s very easy to create an account to leave a positive or negative review – whether or not you’ve ever worked with the company before. So how can you stop fake reviews? Google’s Policies Regarding Fake Reviews Google has a lot of policies for users that leave...
How to Create a Marketing Calendar
As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks, but at the end of the day, you know marketing is absolutely essential in order for your business to grow and thrive. One of the best tools for organizing your marketing efforts and strategically timing your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer Knowing your target customer is the first and...
New Year's Resolutions: 5 Digital Marketing Upgrades for 2018
Digital marketing is an ever-changing landscape, and what worked a year ago or even a week ago might not work as well today. Many businesses still use outdated and/or ineffective marketing methods. As you are gearing up for the start of 2018, consider throwing out some of those under-performing marketing methods to make room for new strategies that will bring your business more qualified leads and increase sales. Here are some easy, New Year's resolution upgrades to make to your marketing in...
Top 5 Digital Marketing Trends to Watch for in 2018
As we enter into the fourth quarter of 2017, many businesses are already looking forward to 2018 and what they can expect to plan for in their marketing strategy. While some of these trends have emerged in 2017, or even the year before, you can expect to see them become more prominent in 2018. Here are five things that you should consider adding into your marketing strategy next year in order to stay ahead of the competition online. #1 Mobile-First Indexing Optimizing for mobile has been...
How Video Testimonials Can Establish Authority
Video marketing has become one of the biggest digital marketing opportunities – and for good reason. Almost 50% of Internet users look for videos related to a product or service before visiting a store - ThinkWithGoogle People spend, on average, 2.6x more time on pages with videos than without - Wistia Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers - DMB Adobe With video marketing becoming such a valuable tool for businesses and consumers, it...
What Are Google Verified Customer Reviews and How Do You Get Them?
The new Google Verified Customer Reviews not only boost your
business’ reputation, but can also boost your visibility and authority online.
But what is a Google Verified Customer
Review? And how do you get them?
What is a Google
Verified Customer Review?
A verified customer review is a review a customer
can leave after making a purchase from a company’s website. Seller ratings
appear on Search Ads, in Google Shopping, and on an optional badge that can be
displayed...
One Simple Way to Grow Your Email List and Drive Traffic to Your Website
Using a marketing tactic called a dedicated email drop, has the potential to send a huge amount of traffic to your website or lead magnet offer using someone else’s email list. But how do you get access to someone else’s list? Keep reading to find out… Dedicated Email Drops: What Are They and How Do They Work? The key to understanding a dedicated email drop is to understand that you’re not being sold someone’s list, you’re being sold access to...
3 Things Marketers Do That Seem Crazy
Why would a marketer do that? Ever see an ad and wonder, What were they thinking? I know I have. Well, not everything in marketing makes sense until you know the wisdom behind it. Here are three marketing moves that don't appear to make sense... until they do. Why would a marketer spend more on the advertising than they will make on the sale? The reason you would do this is because it isn’t all about the first sale. The number you should focus on instead is the lifetime value of a client...
Want More Leads? Try Strengthening Your Magnet
Before we show you how to get more leads for your business, let’s take a moment to think about why people would want to give you their information. It’s all about your offer. Why You Need to Think About Your Offer No matter what type of industry you’re in, your customers are searching for a solution to a problem they're facing. And if your business can offer them that first step to a solution, they’re more likely to purchase more from you or purchase a higher dollar...
The #1 Tip For Selling More Products Online
At Sales & Marketing Technologies, we are all about innovation and discovering new digital technologies that can help grow your business. But there’s one simple aspect of marketing that is essential when selling products online – quality product photos. Did you know that 90 percent of all information our brains process is visual? Our brains process visual information no less than 60,000 times faster than text, which is a major reason we tend to remember 80 percent of what we...