Digital Marketing

Three Things Marketers can Learn from Media

A recent article in Mashable reviewed some tips and tricks of the trade that those in the media have learned this year that can easily be applied to marketing efforts as well. Here are three of the take-aways: Integration is the way of the future. In applications for a company’s marketing efforts, this means making sure that the marketing plan offers real time branding of your company’s message, and involves many different aspects of marketing – events, advertising, social medi...




What Are QR Codes?

QR Codes are two-dimensional barcodes. QR stands for Quick Response and were developed to contain more data and character types then current barcodes. QR Codes can contain up to 7,089 characters versus the 20 characters for traditional barcodes. The mobile adoption rate has fueled the use of QR Codes in recent years through the use if QR Code Readers. QR Codes are currently being used to connect to a web address, compose a text message, dial a telephone number, or prompt your email client with a...




Using Infographics to Build Links

Infographics, or Information graphics, are visual representations of complex data or knowledge that is presented in an easy to understand graphic. While infographics have been around for a long time, Internet marketers have turned to using infographics as a link building tactic. As you can see from the Google Trends graph, infographics started to really pick up at the beginning of 2010. So the start of 2010 has been the year of the infographic. Producing an attention grabbing and timely infograp...




Digital Marketing: A Road Map of the Basics

Survival of the fittest To this day, the Internet is the fastest changing industry which adapts many changes throughout every month, even on a daily basis! With the Google algorithms always increasing in complexity, it becomes harder to be able to generate organic results for any given website. If you just now want to start with Digital marketing campaigns for your business, you must start with a very well defined niche which is in demand, yet is still not saturated with competitors. On top of t...




Digital Marketing: Investing Wisely in your Business

If you have a website, you need traffic. Unfortunately many people know this and also come to realize their lack of knowledge on how Internet traffic really works. There are lots of opportunities out there offering you thousands of targeted visitors to your website for just a few bucks, or a directory promoting your website on Google on your behalf. If you do not advertise your business, your incoming flow of customers will be low. Nowadays simple word-of-mouth and referrals are not sufficient t...




4 Online Marketing Techniques Your Business Should Be Using

We all know how important it is to be engaging customers online, but how do we accomplish this? Here is a list of 4 online marketing techniques your business should be using. 1 Search Engine Optimization SEO By implementing an SEO strategy, you are optimizing your website to be found under certain keywords in the search engines. Users typing in these keywords are typically looking for information regarding their keyword; hence, targeted audience. If your site is setup properly, then you should b...




Why Online Marketing Should Be In Your 2010 Marketing Budget

If it’s not too late, I wanted to go over your 2010 marketing budget. No, I physically can’t look over it, but what I can do is list off reasons why you should invest in an online marketing strategy. It’s a tough advertising world out there with all of the advertising options you have especially when they ALL say they deliver a good ROI . I’m not here to pick on the other guys today, I’m just here to tell you what online marketing can do for your business. The Numbe...




Tips To Prepare Your eCommerce Site Tis' Holiday Season

It’s coming. The wonderful time of year when houses and stores are being decorated with lights and trees, the time when the weather is cold enough to drink hot chocolate, and the time when you start hearing Christmas music while you shop. The 2009 Holiday Season is right around the corner and you need to make sure your eCommerce site is prepared for it! Do not fret. This blog post focuses on some basic tips to make sure your eCommerce site is prepared this holiday season. Add some holiday ...




Effective Call To Actions Help Increase Conversions

There are so many different aspects and fundamental elements that need to be in place for a website to be prosperous. With so many different, yet important elements that make up a successful website, I wanted to talk to you a little bit about Call To Actions CTA . While an intriguing design, a lot of relevant and up-to-date content, visibility, a user friendly layout, and accessibility are all very important, I wanted to share the magnitude of creative and captivating call to actions. Call to ac...




Popular Email Newsletter Services

Recently I have been doing some work and research with email newsletter services. While there are so many great companies out there that offer superb services and competitive prices, I wanted to blog my favorite 4! Mail Chimp Talk about user friendly! Mail Chimp helps you build and manage your email list, create HTML email campaigns, and track and analyze your email campaigns. Mail Chimp also offers very competitive pricing. Have less than 500 subscribers and need to send out less than 3,000 ema...




Understanding Google Adwords Quality Score

We get questions all the time on how to improve Pay Per Click PPC campaigns. One issue that comes up a lot is related to how Google ranks Adwords ads. What we find is that small businesses as well as large businesses do not understand that Google Adwords has it's own algorithm that is entirely separate from their organic search algorithm. It used to be that which ever advertiser bid the most on a keyword would have their ad show up the highest. This is no longer the case. Google has now gone to ...




Display Google Base Products in Google Adwords

Google introduced a new feature for Google Adwords advertisers this past week. The new feature allows advertisers to integrate their existing Google Base products into their current Adwords campaigns. By integrating your Google Base products into your Adwords account you will be able to gain additional exposure for your product listings. Once integrated you will see a expandable "Show products from COMPANY NAME" link right under the Adwords ad. Clicking this link displays three products with pro...




5 Great Google Adwords Tips for Saving Money

Running Google Adwords on a budget? We work with many small and local businesses that are battling the same issues as you. Therefore we've come up with some tips to lower your costs. Here are five Adwords tips to help you get more bang for your buck with Google Adwords. 1. Put your phone number in the Google ad , because some people are likely to call instead of clicking through. Having a strong call to action in your ads, such as 'call us now', will let customers know what to do next with your ...




Best Reputation Management Tips and Tools

Updated: Feb. 2015 When it comes to your image, or the image of your brand, reputation management is a phrase you need to know. The Internet is a very powerful and quick force. Negative comments on a blog, social media, or a forum can literally spread across the Internet in minutes and can result in a loss of business and profit. That’s where reputation management comes in. Monitoring what is said about you on the Internet and responding quickly, and with the right message, can reduce the ...




How do I increase traffic & sales on my website?

I hear this question How do I increase traffic & sales on my website? all the time, and the funny thing is most of the time its from clients who’s sales have doubled and even tripled over the past year. The answer to this question is simple but applying the principles is not quite as simple because it usually requires some work. To increase traffic & sales on websites, I like to use what I call the CLUB method which is: C = Content Content needs to be fresh, think of your website...




How To Launch A New Site

Shhh… Do you hear that? Yeah, me neither. If you want to avoid launch failure and the crickets, follow these easy steps to create a buzz about your newly launched site. 1 Check, Check, and Check Again I can’t tell you how many internet users shy away from websites because of failed image loads, broken links, and/or internet browsers displaying the content wrong. It is so important to do a thorough check of your site to assure the functionality and display check in multiple browser...




Google Adwords Smart Positioning Beta

Today I noticed a new option in one of our clients Adwords accounts, Smart Positioning Beta. Google describes Smart Positioning as: Smart Positioning beta is a bidding feature based on an auction model that differs from the regular AdWords auction model. Here are a few benefits of using Smart Positioning: * It’s designed to get you more clicks for the same total cost. * It aims to place your ad in the most cost-effective position each time it’s displayed on Google and the search netw...




Reputation Management - Protect Your Company Online

It's time to consider online reputation management into your monthly marketing budget. If you have never thought about reputation management for your business according to Wikipedia it's "the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report". With more and more user generated content online your company's reputation is under constant threat of attack be it from bloggers, revi...




5 Keys to Planning Your 2008 Digital Marketing Strategy

As 2007 comes to an end and 2008 is just around the corner, now is the time to review just how far you and your business has come. Did you improve your website, adjust content, include conversion, develop tools that benefit your audience; are you getting more out of this 24 workhorse than you did a year ago? If the answer is no, you need to start looking making changes. And if the answer is yes, then you are most likely already planning changes for 2008. So Where Do You Start to Plan Your 2008 D...




Using Web Site Behavioral Clickstream Data As An Email Targeting Tactic

Using web analytics can help you better understand your customer’s needs and help you market to them more effectively. It has been found that emails generated from clickstream data saw a 9x improvement in revenue and 32x more in net profit versus undifferentiated broadcast emails The ROI of Email Relevance, Jupiter Research . Who has not completed a transaction? Use your web analytics to see which customers have abandon your shopping cart. After a few days send a reminder email encouraging...




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