March 7, 2017 ByCheryl Dykstra
There are an infinite number of ways to promote your
products and services. That makes planning your promotions seem a bit
overwhelming. Thankfully, there’s an easy way to pick the right type of promotion
for your business.
The key to running a good promotion for your business is to
choose exactly what you want your audience to do, and then design your
promotion to encourage that behavior.
There are 3 key promotional categories:
promotions are about making money. These campaigns are all about trying to
sell your products or services to your engaged list members. They are essential
to running a profitable business, though they still need activation and acquisition promotions in order to build and warm
up an audience in order to be successful. Affiliate promotions would also fall
into this category.
are about engaging and exciting your email list. For these promotions, your focus
should be to turn unengaged people on your list into buyers. You can also use
them to excite your audience about a particular topic or product.
This type of promotion could include flash
sales – which offer big discounts on your
products or services to create value that list members find it hard to say no
to. To learn more about Flash Sales, read our article Running
Facebook Flash Sales to Boost Customer Acquisition.
promotions are about building your list. Free giveaways and lead magnets
make great acquisition promotions, because they are low-commitment, high-value
offers for people who don’t already know you or your business. If you include
an offer on top of those lead magnets, you could acquire customers at a profit.
This type of promotion might only break even or may even
take a short-term loss. But, the
important thing to keep in mind with these promotions is that they are intended
to generate leads and potentially some low-dollar buyers. Don’t worry though, once
you build a good list, you can target those new leads with more profitable monetization
promotions in the future.
As we said in the beginning of the article, there are
countless ways to promote your products or services. These categories are just
an easy way to visualize the different goals you can have for your promotions
and what success looks like.
If you need help planning your business’ promotions,
the experts at Sales & Marketing Technologies can help! Call us today at
407-682-2222 or use the contact form below to get in touch.