5 Last-Minute Holiday Marketing Ideas

December 10, 2018

holiday marketing snowflakes

It’s the most wonderful time of the year!

Is your business ready for holiday shopping? If not, it’s not too late to get in some last minute holiday promotions.

A recent Gallup report shows that the average American will spend approximately $885 on holiday gifts in 2018, and 33 percent of Americans plan to spend at least $1,000 this holiday season. Meaning there is plenty of sales to be had during this time of year.

Here are five holiday digital marketing tactics to use, even now:

1. Deck Your Website With Boughs of Holly

If you haven’t already, now is the time to set a festive mood with your website and tap into holiday emotions.

If it’s possible to edit your heading or footer to include some holiday cheer, you can bring that holiday theme throughout your entire website instead of just your “special offers” section. However, even if you only replace your homepage header image with a festive CTA, it’s better than nothing.

2. Holiday Discounts First

If you’re having a special sale or offering discounts, make sure that’s the first thing your visitors see. Most holiday shoppers have a lot of preparations on their mind and will only give your website a very short period of time to find what they need.

By immediately showing people what they really need keeps them engaged with your website for longer.

3. Send Out Emails

A cheerful email is a must for every marketing campaign.

Customers are eagerly waiting to receive special emails and save some money on holiday discounts. They’ll be looking for colorful designs, beautiful pictures, and numbers with a “% off” sign.

Large pieces of text are the equivalent of shoving coal in their inbox.

Keep in mind that you’re not the only company sending out emails. If your strategy is well planned and engaging, sending out an email twice a week is plenty.

Here are some holiday emails ideas for your campaign: 

  • Discounts for Early Birds: Encourage people to purchase gifts early by offering discounts for a limited period of time.

  • Exclusive Discount Code Inside: Intrigue shoppers with an offer of exclusive bargains.

  • Last Chance for Online Orders: Create a sense of urgency and engage people to order before it’s too late. Let them know the last possible date they can safely expect a package to be delivered on time.

  • Merry Christmas: Send your final email on December 23 or 24. Make it a simple holiday message with a beautiful design. This can help build a lasting relationship with your customers and encourage last-minute shoppers to visit your physical store (if you have one).

4. Launch Your Holiday PPC

There are no limits on when you have to start your pay-per-click (PPC) campaign.

Find your target audience in Google Ads, come up with catchy phrases, and expand your business. Remember to use some of the same tactics as the email campaigns to create urgency and demand.

5. Share Your Last-Minute Gift Ideas on Social Media

We all have people in our lives that are hard to shop for. Even when you have all month to decide, sometimes it ends up being in those last few days that you really make your decision.

Reach out to procrastinators who still need a gift by offering last-minute gift ideas on your Facebook, Instagram, or Pinterest. This way, you’re providing a valuable service to your customers, and saving late shoppers from the stress and embarrassment of not finding an appropriate gift.

Use phrases like “last minute gift ideas” in your posts as perfect triggers to get the attention of your audience.


Even though we’re already more than a week into December, it’s not too late to spread some holiday cheer with your marketing!

Need some holiday help, please call us at (407) 682-2222 or use the contact form below to schedule a free strategy session today.

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