December 10, 2018 ByCheryl Dykstra
It’s the most wonderful time of the year!
Is your business ready for holiday shopping? If not, it’s
not too late to get in some last minute holiday promotions.
A recent Gallup report shows that the average American will
spend approximately $885 on holiday gifts in 2018, and 33
percent of Americans plan to spend at least $1,000 this holiday season. Meaning
there is plenty of sales to be had during this time of year.
Here are five holiday digital marketing tactics to use, even now:
1. Deck Your Website
With Boughs of Holly
If you haven’t already, now is the time to set a festive
mood with your website and tap into holiday emotions.
If it’s possible to edit your heading or footer to include
some holiday cheer, you can bring that holiday theme throughout your entire
website instead of just your “special offers” section. However, even if you
only replace your homepage header image with a festive CTA, it’s better than
2. Holiday Discounts
If you’re having a special sale or offering discounts, make
sure that’s the first thing your
visitors see. Most holiday shoppers have a lot of preparations on their
mind and will only give your website a very short period of time to find what
By immediately showing people what they really need keeps
them engaged with your website for longer.
3. Send Out Emails
A cheerful email is a must for every marketing campaign.
Customers are eagerly waiting to receive special emails and
save some money on holiday discounts. They’ll be looking for colorful designs,
beautiful pictures, and numbers with a “% off” sign.
Large pieces of text are the equivalent of shoving coal in
Keep in mind that you’re not the only company sending out
emails. If your strategy is well planned and engaging, sending out an email
twice a week is plenty.
Here are some holiday emails ideas for your campaign:
- Discounts for Early Birds: Encourage
people to purchase gifts early by offering discounts for a limited period
- Exclusive Discount Code Inside: Intrigue
shoppers with an offer of exclusive bargains.
- Last Chance for Online Orders: Create a sense of
urgency and engage people to order before it’s too late. Let them know the last
possible date they can safely expect a package to be delivered on time.
- Merry Christmas: Send your final email on
December 23 or 24. Make it a simple holiday message with a beautiful design.
This can help build a lasting relationship with your customers and encourage
last-minute shoppers to visit your physical store (if you have one).
4. Launch Your
There are no limits on when you have to start your pay-per-click (PPC) campaign.
Find your target audience in Google Ads, come up with catchy
phrases, and expand your business. Remember to use some of the same tactics as
the email campaigns to create urgency and demand.
5. Share Your
Last-Minute Gift Ideas on Social Media
We all have people in our lives that are hard to shop for.
Even when you have all month to decide, sometimes it ends up being in those
last few days that you really make your decision.
Reach out to procrastinators who still need a gift by offering
last-minute gift ideas on your Facebook, Instagram, or Pinterest. This way, you’re
providing a valuable service to your customers, and saving late shoppers from
the stress and embarrassment of not finding an appropriate gift.
Use phrases like “last
minute gift ideas” in your posts as perfect triggers to get the attention
of your audience.
Even though we’re already more than a week into December,
it’s not too late to spread some holiday cheer with your marketing!
Need some holiday help, please call us at (407)
682-2222 or use the contact form below to schedule a free strategy session today.