Did you know that 98% of new traffic leaves your website
without converting? They might be interested in your product or service but are
just not in the buying stage yet. They could still be researching.
However, you have zero chance of selling anything if you don’t have the ability to communicate with someone This is the #1 reason you should be capturing email addresses and building a list.
No matter what types of marketing you’re interested in -
from direct marketing to email marketing to Facebook ads - building a strong
list of past, current, and potential customers is a great way to get a
customized message out that motivates people to return to your site and/or make
a purchase.
How Past and Current
Client Lists Help You Sell More
You may be thinking to yourself, “How can a list of past and
current clients help me sell more? They already bought from me.”
The first part to this answer would be that any past or
current client has great potential to selling more. Maybe they need more of what you offer or
other related products. You’ve already worked hard to build a relationship with
your past and current customers. Don’t let them just fade away. Keeping them
engaged with your business means they are more likely to purchase from you
again.
The second part to the answer would be that you could use
your past and current client list to create new
lists for Facebook advertising called Lookalike
Audiences.
A Lookalike Audience is a way to reach new people who are
likely to be interested in your business because they're similar to people who have
already shown interest in your business by purchasing from you. By utilizing
this Facebook advertising feature, you can take a small client list and create
a much larger Lookalike Audience from it. If you then choose that audience to
run ads to, you’re likely to find new customers.
Why You Need to Build
a List of Potential Customers
We told you why you should keep a list of all your past and
current customers, and now we’ll share why you should be actively building a
list of potential customers.
This reason is fairly obvious. By building a list of
potential customers, you’re creating more opportunities to sell to them – via
email marketing, social media retargeting and more.
Here are 21 easy ways to start building an email list:
- Collect info via a sign-up sheet at trade shows
- Host a webinar or event – RVSP with email address
- Run a contest or giveaway – enter with email address
- Create an e-newsletter program
- Leverage ‘email only’ discounts or specials
- Encourage referral sign ups
- Offer valuable freebies to get them to opt in
- Promote “subscriber-only” accessible content
- Give them subscriber options (email weekly, monthly, or only when something special is going on)
- Add a call-to-action button to the top of your Facebook Business Page
- Create an ebook you can distribute as incentive
- Produce a blog that readers can subscribe to
- Install a pop-up on your website
- Set up a Facebook lead ad
- Design a squeeze page for your campaigns to collect email addresses
- Install an exit intent message to gather info before they leave your site
- Add your newsletter sign-up link to your email signature
- Use sign-up messaging on all invoices
- Include an opt-in link on customers’ credit card receipts
- Offer customers a VIP or loyalty program for signing up for your list
- Give coupon code for signing up to mailing list
There are so many advantages to having a strong list to
communicate with, and sell to. If you haven’t already started building a profitable
list for your business, now’s the time.
If you need help growing your list, contact Sales &
Marketing Technologies by calling (407) 682-2222 or using the contact form
below.