The Importance of Building an Email List – And How to Get Started


March 14, 2017 By

Cheryl Dykstra


Did you know that 98% of new traffic leaves your website without converting? They might be interested in your product or service but are just not in the buying stage yet. They could still be researching.

How do you get those people back in the boat? This is the #1 reason you should be capturing email addresses and building a list.

No matter what types of marketing you’re interested in - from direct marketing to email marketing to Facebook ads - building a strong list of past, current, and potential customers is a great way to get a customized message out that motivates people to return to your site and/or make a purchase.

How Past and Current Client Lists Help You Sell More

You may be thinking to yourself, “How can a list of past and current clients help me sell more? They already bought from me.”

The first part to this answer would be that any past or current client has great potential to selling more. Maybe they need more of what you offer or other related products. You’ve already worked hard to build a relationship with your past and current customers. Don’t let them just fade away. Keeping them engaged with your business means they are more likely to purchase from you again.

The second part to the answer would be that you could use your past and current client list to create new lists for Facebook advertising called Lookalike Audiences.

A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to people who have already shown interest in your business by purchasing from you. By utilizing this Facebook advertising feature, you can take a small client list and create a much larger Lookalike Audience from it. If you then choose that audience to run ads to, you’re likely to find new customers.

Why You Need to Build a List of Potential Customers

We told you why you should keep a list of all your past and current customers, and now we’ll share why you should be actively building a list of potential customers.

This reason is fairly obvious. By building a list of potential customers, you’re creating more opportunities to sell to them – via email marketing, social media retargeting and more.

Looking for ways to start building your list? Check out our article:
3 Proven List Building Strategies to Start in 2017


There are so many advantages to having a strong list to communicate with, and sell to. If you haven’t already started building a profitable list for your business, now’s the time.

If you need help growing your list, contact Sales & Marketing Technologies by calling (407) 682-2222 or using the contact form below.

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