Digital Marketing

Reputation Management - Protect Your Company Online

It's time to consider online reputation management into your monthly marketing budget. If you have never thought about reputation management for your business according to Wikipedia it's "the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report". With more and more user generated content online your company's reputation is under constant threat of attack be it from bloggers, revi...

5 Keys to Planning Your 2008 Digital Marketing Strategy

As 2007 comes to an end and 2008 is just around the corner, now is the time to review just how far you and your business has come. Did you improve your website, adjust content, include conversion, develop tools that benefit your audience; are you getting more out of this 24 workhorse than you did a year ago? If the answer is no, you need to start looking making changes. And if the answer is yes, then you are most likely already planning changes for 2008. So Where Do You Start to Plan Your 2008 D...

Using Web Site Behavioral Clickstream Data As An Email Targeting Tactic

Using web analytics can help you better understand your customer’s needs and help you market to them more effectively. It has been found that emails generated from clickstream data saw a 9x improvement in revenue and 32x more in net profit versus undifferentiated broadcast emails The ROI of Email Relevance, Jupiter Research . Who has not completed a transaction? Use your web analytics to see which customers have abandon your shopping cart. After a few days send a reminder email encouraging...

Increase Web Site Traffic by Eliminating These 5 Web Site Mistakes

Web designers, programmers, IT specialist and business marketing departments are all involved in the development of wonderful, and functional web sites. However, few of these professionals are able to understand the ways to get your website to rank in search engines and how important that can be your website sales. If you want to increase website traffic, you need to see if your site makes any of these website mistakes and then take action to correct them. 1. Flash Home Page / Web Site Nothing s...

Keeping Offline and Online Branding Consistent

Updated: Feb. 2015 The importance of having a consistent message should never be overlooked. Especially when it comes to your website. Recognition that carries over from print or traditional media to the Internet will greatly strengthen your branding and can result in brand recognition or perhaps the beginning of brand loyalty. If you are planning to update the your website design in the near future, here are some points to keep in mind to help ensure your message is clear and consistent: 1. Are...

Online Marketing: Before or After Website Development?

It’s not altogether uncommon; a prospective client calls in and says, We just finished our website and now we are looking for a marketing firm to drive in new business via search engine traffic and media buys. The first thing we do is take a look at their newly designed website after asking for their domain name. Sometimes, no matter how hard it might be for the client to swallow, we have to say, "You have a beautiful website that showcases your product/service as a high-end prestigious br...

Tracking Offline Media Buys

Updated: Feb. 2015 Your website analytics can be used for far more than just tracking the performance of your search engine optimization efforts. Media buys these days almost always have a website address as one, if not the only, path for conversion. Think about how many television spots, radio reads, magazine ads, direct mail pieces, or billboards feature prominently a website address as the next step for an interested party to take. When the people making these media buys are not working with ...

9 Years of Digital Marketing and Everything Continues to Change

When I started Search Engine Marketing in 1998, there were 10 to 20 key players, instant search engine updates, Google was in beta, GoTo a new pay per click search engine had penny bids, banner ads were overpriced, and black hat techniques of hidden text and tag manipulation were all the rage. Today there are 3 main players in the search engine world, content is king and offsite factors are a greater influence in your online success. How It Has Changed Web site promotion has grown from achieving...


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Digital Marketing (88)
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