December 27, 2016 ByDave Larson
of your competitors’ hot prospects opening their Gmail to check their inbox.
Right there amongst their emails is an email from your company. It has a
subject line with a compelling offer. They can’t resist - they click on it.
Instead of a regular email opening, a beautiful ad from your company is
You don’t have to imagine any more. You can do it with Gmail
With more than one billion active Gmail users worldwide,
it’s no surprise that Google saw the opportunity to show ads to them.
And you can target any of those Gmail users based on the
domain of emails that a user has received: think domains of your competitors.
In addition to targeting by domain, there are other targeting
options to chose from - affinity segments, topics, and interests. There’s also
contextual keyword targeting, which actually targets users who have received
emails containing your keywords.
Gmail Ad styles you
Gmail Ads start out looking a lot like normal emails at the
top of a users inbox, but once they click, it expands into one of the ad
formats that you choose.
Here are the four Gmail ad formats:
- Gmail image template
- Gmail single promotion template
- Gmail multi-product template
- Gmail catalog template
You might find that different types of offers work best with
different formats. For example, having more to click on might increase the
chances of people finding something they’re interested in, especially if you’re
Depending on which ad format you choose, you can:
- Build Awareness
- Influence Consideration
- Reach Target Audience
- Drive Online Sales
- Grow Loyalty
With the right targeting, ads, and subject lines, your
business can grow significantly without spending a fortune, which is especially
great in extremely competitive industries.
Want to try Gmail Ads? Contact Sales & Marketing Technologies about setting
up your Gmail Ads today by calling (407) 682-2222 or using the contact form