New Year's Resolutions: 5 Digital Marketing Upgrades for 2018

December 19, 2017

Digital marketing is an ever-changing landscape, and what worked a year ago or even a week ago might not work as well today.

Many businesses still use outdated and/or ineffective marketing methods. As you are gearing up for the start of 2018, consider throwing out some of those under-performing marketing methods to make room for new strategies that will bring your business more qualified leads and increase sales.

Here are some easy, New Year's resolution upgrades to make to your marketing in 2018:

1. Focus on Quality over Quantity for Content

There is content on the internet for just about everything these days.

Creating short, 300 word pages isn’t going to cut it anymore. Not only are Google and other search engines looking for quality content over quantity, but your visitors are searching for that too. By creating more in-depth and informative pages and blog articles, you’re providing a one-stop shop for potential customers to have their questions answered and find the right solution (your business).

Focus on one subject per page and make sure it serves a purpose, such as driving leads or supporting a current campaign.

2. Utilize Facebook Boosted Posts

Facebook is a great asset to your overall digital marketing strategy. From day-to-day posts to full-fledged advertising campaigns, it is a crucial part of marketing today.

However, Facebook organic reach is at an all-time low. It is estimated that only 2 to 6 percent of your fans are seeing your posts organically. While this may sound like a deterrent for using the platform, you can very easily and affordably reach your fans and target audience using boosted posts and advertising.

3. Add Personalization to Email Campaigns

More and more, people are expecting businesses to have some level of personalization in their marketing and sales process.

Whether you segment your list by interest, demographics, or recent engagement, having some level of personalization to your drip email campaigns is becoming increasingly important. By sending people content relevant to them and what they’ve experienced with your company thus far, you are furthering the relationship rather than stunting it.

4. Optimize ALL of the Content on Your Website

More than ever, people want videos, high-res images, and audio to accompany text. Gone are the days of fully optimizing text on a website and expecting it to take off.

It’s now essential to optimize any videos, images, or audio files for searchers to fully expand your reach in search engines. This can be even more important for businesses with physical products, as searchers utilize Google Shopping and Images more. In fact, Google Lens will soon allow people to search using their phone cameras.

5. Use Your Customer List to the Fullest

A lot of businesses have a database with hundreds or thousands of customer contacts. However, many businesses don’t fully utilize their lists to make new sales or acquire new leads.

There are so many ways to use your customer list to further your business.

One way is to engage your list with email marketing campaigns. These emails should differ between informative, entertaining, and offers.

Another option is to retarget your list with Facebook ads or now even with Google banner ads. You can target these customers directly, or you can upload your list in Facebook and create what is known as a Lookalike Audience. It identifies what similarities your customers have and finds new people to target that share those similarities. You can also pair that with even more targeting to find the perfect audience.

BONUS: Top 5 Digital Marketing Trends to Watch for in 2018

These are just a few marketing upgrades you can make to give your business a boost in 2018. Staying on top of marketing trends and continuing to improve your marketing is always important, no matter the year.

By building a marketing partnership with Sales & Marketing Technologies, you can trust that we will guide you towards the most effective tactics to get you more leads and sales. For a free strategy session with one of our expert digital marketers, give us a call today at 407-682-2222.

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