Want More Leads? Try Strengthening Your Magnet


April 11, 2017 By

Cheryl Dykstra


Before we show you how to get more leads for your business, let’s take a moment to think about why people would want to give you their information.

Why You Need to Think About Your Offer

No matter what type of industry you’re in, your customers are searching for a solution to a problem they're facing. And if your business can offer them that first step to a solution, they’re more likely to purchase more from you or purchase a higher dollar offer.

Testing Different Lead Magnet Offers

During the customer journey, they go through several stages: Awareness, Evaluation, and Conversion.

Once your customer knows what their problem is (Awareness), they will be searching for ways to solve this problem (Evaluation).

During this Evaluation stage, your business has the perfect opportunity to build leads by offering something of value to these prospects.

These types of offers can differ based on what your business is but could include:

  • Case studies
  • White papers
  • Free guides
  • Free eBooks
  • Audios
  • Videos
  • Cheat sheets
  • Templates
  • Toolkits
  • And more…

These offers, if valuable enough to your prospects, will be great tools in capturing new leads – hence why they’re often referred to as a Lead Magnet.

Lead Magnets will be most effective if they are,

  • Relevant to your higher dollar core offer
  • Ultra-specific
  • Priceless
  • Easily "consumed"

For example, let’s look at Sales & Marketing Technologies latest lead magnet, 12 Ways to Get Your Business Growing Again.


This free eBook helps to solve a specific pain point, is easy to consume (with a digital copy and video option), and gives valuable marketing ideas that can jump-start businesses that are starting to plateau with incoming leads.

By testing different ultra-specific lead magnets, your business can find out what your prospects really find valuable.

And then use that offer to increase leads!
 

Coming Up With Your First Lead Magnet

Are you reading this and having trouble thinking of valuable offers for your potential customers?

We’ve been exactly where you are.

When we first started brainstorming our first lead magnets it was tough to think of original ideas that could help our audience.

But now, we have several ways of attracting fresh leads into our business while still giving valuable information in return.

If you’re struggling to get leads to your business, it’s time to start thinking about what types of offers you can give in exchange for potential customers’ information.

If you’d like help discovering what types of lead magnets could work for your business, call Sales & Marketing Technologies today at (407) 682-2222 for a free consultation with one of our marketing experts.

We can get you on the right track to finding an offer that works for your business and capturing more leads!

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12 Ways to Get Your Business Growing Again

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