How Video Testimonials Can Establish Authority


July 31, 2017 By

Cheryl Dykstra


Video marketing has become one of the biggest digital marketing opportunities – and for good reason.

  • Almost 50% of Internet users look for videos related to a product or service before visiting a store - ThinkWithGoogle

  • People spend, on average, 2.6x more time on pages with videos than without - Wistia

  • Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers - DMB Adobe

With video marketing becoming such a valuable tool for businesses and consumers, it should be no surprise that video testimonials can powerfully boost a brand’s positive reputation and industry authority.

Here are four ways that video testimonials can help your business:

More Credibility

Positive customer reviews are an essential part of building a brand that people trust and want to purchase products or services from. Video testimonials take these customer reviews to the next level.

They give reviews that are generally not just text, but a face to connect with. Potential customers are able to hear the excitement in your happy customer’s voice and see it on their face; raising the review’s credibility and therefore, your business’ credibility.

At the end of the day, video testimonials work because people trust peer recommendations over hearing it straight from the business.

Increased Exposure

Videos are increasingly popular in today’s media. Posting a video to your social media is likely to get a much greater reach than a standard text or photo post. Facebook alone accounts for 8 billion average daily video views.

Just be sure that you add captions to your online videos. It is estimated that 85% of Facebook videos are watched without sound according to Digiday.

Grabs Attention

Video testimonials truly stand out in a sea of faceless reviews. These testimonials double as reviews AND sales pitches. Not only can potential customers see the end result of your product or service, but a video testimonial can also include a customer explaining why they needed the product or service and how yours helped them.

Basically free sales pitches from your past customers.

Builds Authority

Video testimonials help your business build credibility with your customers and authority within your industry. The wider your reach within your niche, and the more your name is recognized, the higher professional authority you possess.

With video, you’re able to expand your reach and build authority with search engines as well by getting more traffic to your website and creating a page where visitors stay longer.

Looking to enhance your online reputation with video customer testimonials? Call us at (407) 682-2222 for a free consultation. We’d love to show you the latest methods for increasing your video testimonials.

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