July 31, 2017 ByCheryl Dykstra
Video marketing has become one of the biggest digital
marketing opportunities – and for good reason.
- Almost 50% of Internet users look for videos
related to a product or service before visiting a store - ThinkWithGoogle
spend, on average, 2.6x more time on pages with videos than without - Wistia
- Online shoppers who view demo videos are 1.81x
more likely to purchase than non-viewers - DMB Adobe
With video marketing becoming such a valuable tool for
businesses and consumers, it should be no surprise that video testimonials can
powerfully boost a brand’s positive reputation and industry authority.
Here are four ways that video testimonials can help your
Positive customer reviews are an essential part of building
a brand that people trust and want to purchase products or services from. Video
testimonials take these customer reviews to the next level.
They give reviews that are generally not just text, but a face to connect
with. Potential customers are able to hear the excitement in your happy
customer’s voice and see it on their face; raising the review’s credibility and
therefore, your business’ credibility.
At the end of the day, video testimonials work because
people trust peer recommendations over hearing it straight from the business.
Videos are increasingly popular in today’s media. Posting a
video to your social media is likely to get a much greater reach than a
standard text or photo post. Facebook alone accounts for 8 billion average
daily video views.
Just be sure that you add captions to your online videos. It
is estimated that 85% of Facebook videos are watched without sound according to
Video testimonials truly stand out in a sea of faceless
reviews. These testimonials double as reviews AND sales pitches. Not only can
potential customers see the end result of your product or service, but a video
testimonial can also include a customer explaining why they needed the
product or service and how yours helped them.
Basically free sales pitches from your past customers.
Video testimonials help your business build credibility with
your customers and authority within your industry. The wider your reach within
your niche, and the more your
name is recognized, the higher professional authority you possess.
With video, you’re able to expand your reach and build
authority with search engines as well by getting more traffic to your website
and creating a page where visitors stay longer.
Looking to enhance
your online reputation with video customer testimonials? Call us at (407) 682-2222 for a free
consultation. We’d love to show you the latest methods for increasing
your video testimonials.