Digital Marketing Tactics for the Holidays

Blog graphic with Thanksgiving and Christmas illustrations by Sales & Marketing Technologies

November 3, 2020

Is your digital marketing ready for holiday shopping? Now is a perfect time to start implementing holiday digital marketing tactics that will help boost your sales. According to an October 2020 holiday consumer survey, “Consumers plan to spend $998 on average on items such as gifts, food, decorations and other holiday-related purchases for themselves and their families.” (Source: National Retail Federation and Prosper Insights & Analytics)
Don’t wait until the last minute to start planning. See how you can drive more business this holiday season through digital marketing!

7 Holiday Digital Marketing Tactics

Here are seven digital marketing tactics that can help your business attract more shoppers.

1. Analyze last year’s performance.

Perform a thorough analysis of last year’s holiday digital marketing performance and sales to see what worked and what didn’t work with your campaigns, scheduling, ad copy, social media posts, content, and more. During your review, you can also determine what can be updated and what isn’t relevant anymore.

2. Research high-performing holiday keywords.

Research holiday keywords and other timely trends so you can capitalize on them in your pay-per-click (PPC) advertising and search engine optimization (SEO). Google Trends and Google Ads Keyword Planner are free tools you can use to identify new keywords to boost holiday paid and organic traffic.

3. Set up a holiday PPC campaign or ad group.

Having a PPC campaign or ad group that focuses solely on holiday keywords, ad copy, and scheduling will be more effective than running a generic campaign or ad group because it’ll be more relevant to prospects.

4. Create urgency on your website.

Adding a sense of urgency to your website will help push hesitant prospects into customers. You can do this by having countdown timers on pages so visitors see exactly how much time they have left to take advantage of a time-sensitive offer. Another idea is to use promotional banners for special offers, such as free shipping and discounts.

5. Leverage email marketing.

Customers are eager to save some money by using holiday discounts. Here are some ideas for your holiday email campaign:
  • Discounts for early birds
  • Exclusive discount code
  • Last chance to receive orders by a certain date

6. Use remarketing (aka retargeting).

Holiday shoppers will often check out multiple websites before making a purchase. Remarketing allows you to connect with people who previously interacted with your website or mobile app, helping you to increase brand awareness or remind prospects to make a purchase.

7. Create and optimize holiday content.

Increase organic traffic by creating and optimizing holiday content, which can include blog posts, videos, infographics, guides, printables, and so much more. Share interesting holiday content on your social media to also generate engagement and attract more followers.

Start Holiday Digital Marketing Now

Leverage seasonal trends to make your digital marketing more effective and create messaging that resonates with customers. While you don’t need to implement all of these tactics to increase holiday sales, they should help spark some festive digital marketing ideas for your business. With the holidays around the corner, now is an ideal time to evaluate and update your strategy.
Call 407.682.2222 or contact us below for a free 30-minute holiday digital marketing consultation!

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