Google Launches Free Tool to Create Short Promo Videos

graphic for video builder blog post by SMT

April 21, 2020

On April 14, 2020, the Google Ads Blog announced the launch of a free beta tool for businesses to create short promo videos for YouTube. According to the announcement, “Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections.”
Learn more about the ‘Video Builder’ tool and how it’s helping businesses create short videos to effectively promote their products or services.

What is Video Builder?

In-person video shoots pose time and resource challenges, especially given the current social distancing guidelines in place around the world. The free beta tool gives businesses the ability to create a promo video that helps connect them with customers and keep them informed.
Video Builder works by animating static assets (images, text, and logos) with music from YouTube’s library. Select from a variety of layouts, customize colors and font, and quickly generate a short YouTube video (6 seconds or 15 seconds). Video Builder isn’t capable of creating or editing longer length videos. For that, you can use YouTube’s creator studio or your own software.
See how it works in the video below or Google’s guide.

Marketing Benefits for Business

While businesses have different marketing goals and creative needs, video is an effective medium for communicating messages and connecting with customers. For example, a restaurant can alert patrons to changing hours or new promotions whereas a store can announce new services like delivery or curbside pickup.
The tool also can help small businesses and companies with minimal creative experience to have an efficient, low-resource way to create videos. Lastly, brands or agencies with existing video resources are able to experiment and speed up the video creation process by generating supplemental, lightweight videos.

How to Use the Video Builder

To start using Video Builder, you’ll need to fill out and submit Google’s access request form. Once enrolled, here are recommended steps to follow which are outlined in the “How to use Video Builder” launch video:
  • Select the layout that works best for your goal
  • Add your brand’s color and logo
  • Upload images and add text
  • Choose a preferred font
  • Pick a music track to set the tone of the video
  • Click “create video” and preview the finished product
  • If satisfied, save and upload it to your channel
The tool requires little technical expertise and provides resources to make it easier for businesses to follow YouTube’s guidelines for effective ads.

Enhance Digital Marketing with Promo Videos

Promo videos are effective for communicating important messages, connecting with customers, and strengthening a brand’s image. With the new Video Builder tool, your business will be able to promote your offerings through video with less technical effort and resources.
See how your business can leverage the power of video to enhance your digital marketing results! Call Sales & Marketing Technologies at 407.682.2222 or use the contact form below for a free 30-minute strategy session.

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