With 40 percent of online transactions happening on mobile and the rise of voice search
, your digital marketing strategy must include mobile marketing to be competitive in today’s marketplace. By targeting prospective customers through their mobile devices, like smartphones and tablets, you can connect with them at any stage in the buyer’s journey: awareness → consideration → decision. Check out these eight mobile marketing tactics to boost conversions and generate sales.
1. Make Your Site Mobile-Friendly
Before you implement any mobile marketing tactics, it’s imperative that you start with how your site looks and functions on mobile devices. If your site is difficult to navigate or takes a long time to load, customers will bounce and you’ll lose a sale. Responsive web design helps address these issues so your site looks great and functions smoothly across various devices. There are tools like Google’s Mobile-Friendly Test
that can help you see how your site performs on mobile.
2. Think About User Experience
What will customers’ mobile experience be like when they land on your site? When designing your site or app, always think about how you can create a better user experience on mobile. In fact, mobile design should be a priority considering that Google now prioritizes mobile
versions of sites in its algorithm.
3. Create Mobile-Friendly Content
Since there’s less space on mobile screens than desktops, it’s important to keep in mind how the content will look and function. For example, a long headline can look fine on a desktop, but it would take up too much space on mobile. Test and preview your site’s pages to ensure they perform well on mobile.
4. Remember, Mobile Is More Than One Device Size
Smartphones and tablets come in a variety of sizes which is why you shouldn’t design your site or app around one mobile device size. Strive to streamline your site or app design to increase the chances that your site or app will look and function how you want across multiple devices.
5. Optimize Your Google My Business Listing
A big part of mobile marketing is local searches for products or services which is why having and optimizing your Google My Business listing
will help your site show up in Google’s Local 3-pack search results or when your business is searched on Google, a Knowledge Panel will display detailed information about your company.
6. Decrease Your Page Load Speed
Don’t overlook your page load speed because it’s a key element of creating a good user experience on mobile. If your pages are too slow, customers will get impatient and bounce. According to Think with Google, 53 percent of mobile site visits leave a page that takes longer than three seconds to load.
7. Leverage SMS Marketing
Mobile marketing isn’t just about the site or app, it also includes text message marketing, more commonly known as SMS marketing. The benefits of SMS marketing include its trackability, interactivity, immediate delivery, and personalization.
8. Use Click-to-Call and Text-to-Chat
There are features you can incorporate in your site to make it easier for mobile visitors to contact you which improves the user experience. Having a ‘click-to-call’ or ‘text-to-chat’ button will send mobile visitors to their call or text app to immediately get in contact with your business which means their one step closer to becoming a customer.
Get a Mobile Marketing Strategy For 2020
Now is the perfect time to start planning your mobile marketing strategy for 2020. At Sales & Marketing Technologies, we take a comprehensive approach to digital marketing and will work closely with you to see what isn’t working in your mobile marketing and ways to improve. Contact us today
to schedule a strategy session to discuss mobile marketing opportunities for your business!