May 17, 2016 ByCheryl Dykstra
Try to think of the last time you used the yellow pages. Now think of the last time you looked
something up on your phone. We’re living in a digital world, and if your business is not living in it too, it will surely die.
That is why you need
to know these things about digital marketing…
Even though advertising channels have become more
sophisticated with their targeting, being found naturally in the search engines
is always going to provide a benefit to your business.
- 93% of
online experiences begin with a search engine
leads (such as search engine visitors) cost 61% lower than outbound leads
that blog have 434% more pages indexed by search engines; and companies
with more indexed pages get more leads
Choosing not to properly optimize your website for search
engines is choosing to not capitalize on digital marketing and losing market
Digital Marketing Doesn’t
Talk to any digital marketer and they will tell you that the
industry and their jobs change with every year, and are very different than
five years ago.
Google is constantly making updates to their algorithm.
In addition, we see changes in pay-per click (PPC), like the recent update
where Google removed
the right-hand side ads.
It takes a dedicated team to anticipate and proactively
react to these changes in the digital marketing world. Missing one major update
or new feature release could either hurt your results or put you behind your
Efforts Never Sleep
Because of the fluid nature of digital marketing, your newly
optimized website or brightly polished PPC campaign may soon lose effectiveness.
Even if a campaign shows great results for months after it launches, that
upward trend will most likely not continue that way forever.
Google changes their algorithm frequently, and industry
trends are always changing. If your business is not staying on top of these
changes, all of your positive efforts can turn to negative results if you're
not constantly paying attention.
Build Your Business
on Multiple Marketing Strategies
In addition to search engine changes, there are always new
channels with which to get your message out more effectively. Marketing and
sales automation isn’t a completely new software idea, but it is starting to
gain speed as a powerful system that when implemented properly, is designed to
capture leads, continuously communicate/nurture those leads, and successfully
turn those leads into business opportunities and sales. These types of digital
innovation allow businesses to stay ahead of their competition and get more
It Takes a Team to
Run Effective Digital Marketing Campaigns
There are many moving parts when it comes to a digital
marketing campaign; SEO, PPC, marketing automation set up and campaign creation, web design and development, social
media marketing and advertising, content marketing, and more. One person alone
cannot complete all of these tasks but all are important for the success of
your marketing efforts.
By working with a digital marketing company, you can gain
access to all of these departments that will work together to create a
successful campaign and strategy.
Become Invested in
Your Digital Success
Knowing how your digital marketing efforts impacts your
bottom line and how increasing your marketing budgets and building your online
presence can also increase your ROI is one of the most important things you can
do for your business. The sooner any CEO can understand the value, and
potential, digital marketing can have on the business the sooner you'll see the
If you’d like to have an experienced digital marketing team
to support your business and marketing campaigns, give us a call at (407)
682-2222 or use the contact form below.