Vital Facts Every Business Owner Needs to Know About Digital Marketing


June 26, 2018 By

Cheryl Dykstra

Try to think of the last time you used the yellow pages. Now think of the last time you looked up something on your phone. We’re living in a digital world and if your business is not living in it too, it will surely struggle.

That is why you need to know these things about digital marketing…

Digital Marketing Doesn’t Stand Still

Talk to any digital marketer and they will tell you that the industry and their jobs change every year and are very different than five years ago.

Google is constantly making updates to their algorithm.

In fact, 40% of marketers say that the most challenging obstacle to search engine optimization success is the changing search algorithm.

Search Engine Optimization (SEO) is Still Essential

Even though advertising channels have become more sophisticated with their targeting, being found naturally in the search engines is always going to provide a benefit to your business.

  • 93% of online experiences begin with a search engine

  • Inbound leads (such as search engine visitors) cost 61% lower than outbound leads 

  • 78% of local-mobile searches result in offline purchases

Choosing not to properly optimize your website for search engines is choosing to not capitalize on digital marketing and losing market share.

Your Marketing Efforts Never Sleep

Because of the fluid nature of digital marketing, your newly optimized website or brightly polished pay-per-click (PPC) campaign may soon lose effectiveness. Even if a campaign shows great results for months after it launches, that upward trend will not continue that way forever.

Google changes their algorithm frequently and industry trends are always changing. If your business is not staying on top of these changes, all of your positive efforts can turn to negative results if you're not constantly paying attention.

Build Your Business on Multiple Marketing Strategies

In addition to search engine changes, there are always new channels with which to get your message out more effectively. Utilizing social media advertising in addition to your search PPC or display ads can broaden your reach and get you new leads.

It is always beneficial for your business to have a way to store leads and continue to communicate with your existing clients. That’s where marketing and sales automation tools can help. When implemented properly, they capture leads, continuously communicate/nurture those leads, and successfully turn those leads into business opportunities and sales.

These types of tools allow businesses to stay ahead of their competition and increase the ROI of their marketing efforts.

It Takes a Team to Run Effective Digital Marketing Campaigns

There are many moving parts when it comes to a digital marketing campaign; SEO, PPC, marketing automation set up and campaign creation, web design and development, social media marketing and advertising, content marketing, and more. One person alone cannot complete all of these tasks, and all are important for the success of your marketing efforts.

By working with a digital marketing company, you can gain access to all of these departments that will work together to create a successful campaign and strategy.

Become Invested in Your Digital Success

Knowing how your digital marketing efforts impacts your bottom line and how increasing your marketing budgets and building your online presence can also increase your ROI are two of the most important things you can do for your business. The sooner any business owner can understand the value and potential digital marketing can have on the business the sooner you'll see the results.

If you’d like to have an experienced digital marketing team to support your business and marketing campaigns, give us a call at (407) 682-2222 for a free strategy session.

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