Small Website Changes That Can Add Up to a 50% Sales Increase
Updated: Feb. 2015 It was 10:43 p.m. last night when I logged in to check the daily e-commerce sales. The results; ip 20% for the day and for the month, up a whopping 50%! "Yes!" I said. This would seem routine if I worked or owned the company, but I don’t. I am their Digital Marketing Manager and live hours away from their business. I was ecstatic. All the little changes and adjustments we have been working on all year are now paying off, as they are swamped with huge sales increases...
Mergers, Acquisitions and Websites
Recently we have seen several of our clients purchase additional businesses or be purchased by another company. My first question to my clients is "What is going to happen to the web site?" This is often followed by a "Huh?" and a statement like "We buying a business and not a web site." and that is where I reply you are buying both.
In many cases people know how to value a business but not how to value a web site or even understand how a successful web site plays into the success of a...
The Importance of a Good Hosting Company During Website Launch
When you're ready to launch a new website, it is easy to forget the little things, like search engine rankings. Enamored by the glitz of a fresh looking website and new images, often redirects are overlooked and the old site is just forgotten. However, Google does not forget so easily; unless properly told so. Why Use Redirects Your old website and Digital marketing efforts worked hard to climb up the rankings, slipping past competitors and nestling on the first page. Often the old...
Website Asset Rather Than Expense
Updated: Feb. 2015 There seems to be a misconception by many businesses that a website is an expense. Of course this is true to the extent that a properly built and marketed website costs a decent amount of money, but so does a new building to facilitate your employees and day-to-day business. As a CEO or business owner, it is easy to see why a building, the equipment used, and your brand name and logo are assets to your business, but a properly optimized business website is now just as...
What exactly is a PING and how do I do it?
A Ping is a basic internet program that allows one to verify that a certain IP address exists and can accept requests. Pinging acts as a notifier to search engines that you have updated your RSS feed on your site. Once a search engine receives the ping they will typically schedule an immediate refresh of your feed so they have the latest content. This is the easiest way to get your blog or RSS feed indexed by the search engines. There are two easy methods to ping a search engine. You can use...
Benefits of RSS
What is RSS?
RSS, also known as Really Simple Syndication, Rich Site Summary or RDF Site Summary, is an XML-based format for distributing links to content on your web site that you would like others to use. Each area of your site that features a changing list of information should have a corresponding RSS feed.
Current State of RSS
RSS users can be lumped into two types of buckets, "Aware" and "Unaware". Aware RSS users are knowingly using RSS. Unaware RSS users enjoy the benefits of...