What exactly is a PING and how do I do it?


February 9, 2007 By

Brent Nau

A “Ping” is a basic internet program that allows one to verify that a certain IP address exists and can accept requests. Pinging acts as a notifier to search engines that you have updated your RSS feed on your site. Once a search engine receives the ping they will typically schedule an immediate refresh of your feed so they have the latest content. This is the easiest way to get your blog or RSS feed indexed by the search engines.

There are two easy methods to ping a search engine. You can use the REST client method or use a pinging service such as Ping-O-Matic. The REST client method consists of a specific URL that can take optional parameters such as, site URL or site name. You can then take this URL string and place it into the browser and submit it to the site. Typically you will get a plain text reponse in the browser stating that the submission was either a success or a failure. Here are some exmaples of how you can submit your blog or RSS feed to Yahoo, Google and MSN.

Yahoo
URL:
http://api.my.yahoo.com/rss/ping
Parameters:
u = YOUR RSS URL
Example:
http://api.my.yahoo.com/rss/ping?u=http://blog.smtusa.com

Google
http://blogsearch.google.com/ping
Parameters:
name = NAME OF BLOG
url = YOUR BLOG URL
changesURL = URL OF RSS, RDF or ATOM FEED (optional)
Example:
http://blogsearch.google.com/ping?name=SMarT Marketing
&url=http://blog.smtusa.com&changesURL=http://blog.smtusa.com/rssfeed.xml

MSN(Results Supplemented by Moreover)
http://api.moreover.com/ping
Parameters:
u = YOUR RSS URL
Example:
http://api.moreover.com/ping?u=http://blog.smtusa.com/rssfeed.xml

Here are some ping submission services that you can use as well:
Ping-O-Matic
http://pingomatic.com/

King Ping
http://www.kping.com/

Pingoat
http://pingoat.com/

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