September 17, 2018 ByCheryl Dykstra
As competition for organic search results continues to grow fiercer, pay-per-click (PPC) is a way for you to ensure search visibility. Used alongside search engine optimization (SEO), PPC can expand your business’ real estate in search engine results -- and if you’re not there, your competition will be.
Here are some reasons why PPC advertising is worth the investment:
You set the budget. You control the costs.
Setting a budget for PPC isn’t always easy to master, but thankfully it is easy to adjust your spending using Google Adwords. You can put a cap on what is spent daily and you can change that amount at any time. However, depending on your industry and how competitive your keywords are, you can’t expect to see huge results with a limited budget.
You only pay when an interested person clicks.
One of the most enticing things about PPC is the fact that you’re only paying when someone clicks on your ad. This compared to traditional advertising offline, where you spend a certain amount and hope it finds your target market and hits the right note.
It’s closer to real-time marketing.
Targeting a person at a specific location on a specific time of day seems farfetched, but with Google’s location targeting and delivery options paired with device specific preferences, you can hit your target consumer with specific messages at a time when they are close by and interested.
PPC ads show up immediately.
While SEO is still very important for long-term website marketing, PPC gives businesses the option for a quicker ROI. PPC results can start sending visitors as soon as they are approved. No waiting for indexing or slowly moving up the rankings.
PPC can give you valuable insights.
Because of PPC’s ability to show results quickly, you are able to discover keyword terms that could possibly help your SEO. It’s also a great way to test new offers or get the word out about upcoming events or sales.
While it may be smart to incorporate PPC into your marketing plan, it is not as easy as it looks. It does take a moderate amount of skill and knowledge of the advertising platform, the rules and guidelines, and marketing in general. That’s why you should identify a credible, trustworthy agency or in-house professional to help with your campaigns. It will save you money and get you better results by using a professional from the start.
Sales & Marketing Technologies’ team of experienced digital marketers can handle pay-per-click (PPC) campaigns and budgets of any size. For more information about how a PPC campaign could get you results, give us a call today at 407-682-2222.