Key Strategies For Creating Persuasive Content


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February 25, 2020

Capturing a target audience’s attention, let alone convincing them to become customers, is a challenge that every brand faces. It’s not enough to simply create content - you must consider how to make the content most effective with your audience. Check out these key strategies for creating persuasive content so your brand can attract more leads or customers.

Improve the User Experience

An essential consideration when creating any type of content is the user experience. After all, your content won’t perform well if your audience has a hard time finding, interacting, or downloading it. Make it as easy as possible for your audience to engage with your content which can mean having fast page load speeds, simplifying the steps to reach the content, or adding share buttons.

Identify a Pain Point

Identifying and incorporating the target audience’s pain point in the content is more likely to capture their attention and create engagement. Nobody’s life is perfect so offer your target audience a way to save time, lower costs, decrease stress, etc. If you’re not sure what pain points your target audience faces, here are some questions to ask:
 
  • What problems does my audience often experience?
  • What does my audience worry about?
  • How can I help?

Keep Writing Simple

There’s no need to make your writing overly complicated to impress your audience. In fact, the best way to get your message across and attract a wider audience is to write copy that is clear and concise. Avoid run-on sentences and technical jargon so the copy can be read and understood by most people.

Support Claims with Data

Using data or statistics to back up your claims will establish trust and make your brand more credible. When you support claims with data, the brand is able to become an authority on the topic and build a positive reputation.

Use Social Proof

One of the most persuasive elements of content is ‘social proof’ because the audience needs evidence that they can actually trust you. This term originated from Robert Cialdini, a prominent psychologist and author, who described it as a psychological and social phenomenon that drives people to copy others (experts, celebrities, friends, etc.) in a given situation. By including social proof in the content such as testimonials or reviews, it will inspire confidence in your brand, service, or product.

Include Visuals

Great copy is essential for persuasive content, but it’s not the only important element. Visuals such as images, graphics, and videos are crucial for capturing and keeping the audience’s attention. Not only do visuals make content more appealing, but they can also communicate a message more effectively than words alone can. Also, consider the content’s layout and format. Use subheadings and bullet points to break up the copy and make it easy to scan.

Gain Customers with Content Marketing

With these strategies, your content will be more persuasive with the target audience as well as enhance your brand’s image. If you need high-quality, relevant content that will grow your business, contact Sales & Marketing Technologies today. We’re a digital marketing agency in Orlando, Florida that helps brands thrive online through content, search engine optimization, sales automation, and more.
 
Call us at (407) 682-2222 or use the contact form below to schedule a free strategy session!

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