Evergreen content is a type of content that doesn't lose its value over time. Plus, it encourages sharing because the content is always useful and relevant. Evergreen content marketing
is particularly valuable for businesses with limited resources because they don’t have to worry about keeping their content fresh. Here are some evergreen content ideas to inspire your strategy:
A founder's story is an essential part of any company's history. It helps people understand how the company came into existence and what its founders were trying to achieve when they started their business. Founders' stories also help explain the company's vision and mission to potential investors and customers.
A how-to article, video, or infographic teaches people how to do something. Popular how-to topics include cooking, home improvement, product tutorials, and other activities that require some skill. The best way to create a successful how-to is to find a problem that your target audience has, then show them how to solve it using your solution.
Beginners can be intimidated by all the details in how-to content because it's often pitched at people who already know something about the topic and are just trying to figure out how to apply it to their own situation. Guides are handy resources that show beginners where to start. In addition to sharing your expertise, guides make your brand appear as an authority on the subject.
'Listicles' (list articles) are a great way to get traffic to your blog
. People love lists, and if you provide them with quality information, they're more likely to come back or subscribe to your email list. Lists also help people remember what you've said and are easy to share on social media
Having an area on your website
that provides answers to common customer questions, and helps them understand how the product or service works, is beneficial for enhancing customer service
and adding SEO value.
Case studies are an excellent way to share your knowledge and expertise with prospects. All you need to do is gather information about what you did, why you did it, and what results you achieved. Once you've collected enough data, you can begin to analyze it, draw conclusions, and publish your findings.
Interviews are a great form of content marketing because they give your visitors something valuable and interesting to read. You can also use interviews to generate backlinks
to your site and increase your search rankings. For example, if you interview a popular blogger, you might ask them to link back to your site. If you interview a well-respected industry leader, you may get mentioned in his or her publication.
Create Evergreen Content to Improve Your Digital Marketing
Content marketing has become a powerful strategy for businesses looking to build brand awareness, engage customers, and generate site traffic. The key to success lies in producing high-quality content that resonates with your target audience. Evergreen content is highly effective because it's designed to provide useful information that stays relevant long after its creation date. This allows your business to continuously receive value from it, improving your ROI.
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