If you're not sending automated
emails to customers, you can end up losing repeat sales which makes it more difficult for your business to grow. After all, studies
have revealed that investing in new customers is between 5 and 25 times more expensive than retaining existing ones. Email automation is a cost-effective tool to build customer relationships rather than letting them fizzle out. Below are different types of automated emails you can send after a sale to help your business keep more customers.
Send a “thank you” email to new customers, subscribers, event attendees, etc. It’s also a great opportunity to offer resources like FAQs, guides, or tutorials that gives the customer, subscriber, or attendee what they need to answer their questions so they don’t have to reach out to you.
“Did You Get What I Sent?”
Double-check with new customers or leads to see if they’ve received your product or informational materials and that everything is okay. Not only does this type of email resolve customer service issues early on, but it will also make you look proactive to customers or leads who may be having trouble with whatever you sent them.
“Just Checking In…”
Periodically check with customers to see how they’re doing and if they’re having any issue with your product or service. A “just checking in” email is an easy way to allow customers to ask questions and for you to receive feedback. Furthermore, it keeps your business on customers’ radar and encourages a repeat sale.
News and Updates
Let customers know about any new products or services as well as new resources that are available such as a new website feature. Update your subscribers with anything that will help them in order to provide better customer service.
Similar to the previous point, send out emails that are informational to help customers solve problems or improve how they use your products/services. Whenever you receive a new question, send out a new informational email because it’s probably a question that other customers have.
In addition to building relationships, email is effective for offering special deals and generating sales. You can even take it a step further by offering exclusive special deals and discounts to attract subscribers. Another benefit of special offer emails is that it allows you to up-sell or cross-sell. For instance, after customers purchase a product, an automated email can be sent with a special deal on another product that can be useful to them.
Get Email Automation for Your Business
With email automation, your business will be able to provide a greater level of customer service and generate more sales. Sales & Marketing Technologies is an Orlando-based digital marketing agency that helps businesses implement email automation and create a strategy that helps them keep more customers.
Call us today at 407-682-2222 or message us
below to schedule a free 30-minute call to see how email automation can benefit your business!