If you’re an expert, creator, or business owner looking to scale your offers, you’ve probably heard about funnels. But not all funnels are created equal, and not all launches lead to long-term success. That’s where
the Linchpin System comes in.
More than just a string of landing pages or email automations, the Linchpin is a fully integrated, strategic funnel model that’s built to convert cold traffic into loyal, paying customers, and do it again and again. If you're ready to launch your first Linchpin funnel (or optimize one that underperformed), here's a breakdown of the key phases that drive real results.
Offer Design: Solve One Problem, Deliver One Win
Every great funnel starts with a clear, irresistible offer. In the Linchpin System, this usually begins with a “Quick Win” product, AKA something low-cost, high-value, and fast to consume. It's designed to deliver results to your audience quickly while
building trust and momentum.
The offer doesn’t have to be complex; it just has to meet a real need. Think: mini-courses, toolkits, paid challenges, or strategy sessions. Nail this, and everything else becomes easier.
Content Preparation: Build the Journey, Not Just the Pages
Once your offer is locked in, it’s time to build the funnel journey. This includes:
- Sales page copy that focuses on outcomes, not just features
- Thank you page with next steps to guide new customers deeper into your ecosystem
- Ad creative and social content to drive traffic to the funnel
- Lead magnets that align with the paid offer, if you’re using a free front-end
Every piece of content in the Linchpin is intentional. It moves your audience forward, not sideways.
Tech Stack Setup: Automation Without Frustration
The Linchpin
thrives on automation, but that doesn’t mean you need complicated tech. You do need a solid stack, though. Typical tools include:
- Landing page builder: Like ClickFunnels, Leadpages, Kajabi, etc.
- Email marketing platform: Such as ConvertKit, ActiveCampaign, etc.
- Payment processor or checkout cart: Tools like ThriveCart, SamCart, Stripe, or PayPal allow you to set up one-click checkouts, upsells, order bumps, and payment plans
- Calendar scheduler: If offering calls or consults
These tools work together to create a seamless user experience, reduce drop-off, and track performance. When choosing your tools, prioritize platforms that integrate with one another smoothly. This reduces tech headaches and enhances the customer experience.
Email Automation: The Money’s in the Follow-Up
Once someone opts in or buys, the email sequences take over. This is where the Linchpin really shines, using intelligent, behavior-based automation to:
- Deliver your lead magnet or product
- Upsell or cross-sell relevant offers
- Re-engage people who didn’t buy
- Onboard new customers into your community or continuity program
The goal is simple: nurture and ascend. A well-crafted email sequence keeps you top of mind and
increases your revenue per subscriber over time.
Launch with Confidence, Not Chaos
A successful Linchpin funnel isn’t built in a weekend, but it is built to last. By focusing on smart offer design, intentional content, the right tech, and automated email journeys, you create a system that sells, serves, and scales without constant manual effort.
Ready to build your Linchpin funnel and launch with confidence? Let SMT handle the strategy, tech, and execution so you can focus on your zone of genius.
Schedule a FREE 30-minute call with us today to see how we can help!