If you’ve ever tried to scale your course, product, or service, then you're likely already aware how expensive
digital ads have become. Costs rise every year, platforms are unpredictable, and even well-run campaigns can eat up your profits. That’s why more and more creators are turning to a different approach: building an affiliate sales force.
Imagine an army of commission-only salespeople promoting your offer without you spending a dime on ads. That’s exactly what
OfferLab makes possible. Instead of pouring money into platforms you don’t control, you can empower affiliates who are excited to
share your product with their audiences. Here’s how to do it.
Step 1: Add Your Offer & Set Commissions
To start, you need to get your offer listed inside
OfferLab. You’ll decide what type of commission makes sense (flat rate or percentage), and give affiliates a clear incentive to start promoting. This instantly makes your offer visible to affiliates who are actively looking for high-quality products to sell.
Plus, unlike the advertising model where you take all the risk by paying upfront for advertising (whether it works or not), with
OfferLab, you only pay a commission after the sale is made.
Step 2: Design Your Affiliate Program
For potential affiliates, you need to make the deal appealing and simple. That means clarifying your ideal customer avatar and crafting a
strong marketing message they can use. If you hand them the right positioning, affiliates don’t have to guess how to sell your product. They’ll just hit the ground running.
Step 3: Equip Affiliates With Tools
The more resources you give affiliates, the more successful they’ll be. That’s why many successful programs include:
- Affiliate training that explains how to sell the offer.
- Swipe files (emails, social posts, ad copy), they can copy and paste.
- Graphics, slides, and assets that they can customize for their channels.
- Social proof, like testimonials, reviews, or case studies they can share.
Some creators are even going a step further by creating a custom GPT that their affiliates can use to generate content, making promotion practically effortless.
Step 4: Launch With Energy
Instead of quietly rolling out your affiliate program, try hosting a live launch event. Use this to introduce the program, train affiliates, and answer any questions. You can then utilize this event for evergreen training that new affiliates can access later.
Adding fun incentives, like contests, bonuses, or tiered rewards, also motivates affiliates to push harder. Remember, affiliates are driven by both income and recognition. A well-timed contest can dramatically increase momentum.
Step 5: Keep Recruiting & Supporting Affiliates
The best affiliate programs don’t stop at launch. They’re ongoing. That means:
- Running evergreen recruitment campaigns to bring in new affiliates.
- Using email automations to keep affiliates motivated and updated.
- Continuing to release fresh content or updates that affiliates can share.
When you nurture your affiliate team, they’ll continue promoting your product long after the initial launch.
More Effective Marketing, Less Effort
Selling your offers doesn’t have to mean endless ad spend and shrinking margins. With
OfferLab, you can build and manage a powerful affiliate sales force that’s motivated, equipped, and ready to grow your business.
Why rent traffic from platforms that don’t care about your success when you could have real people, excited to earn commissions, spreading the word for you? Ready to see how OfferLab can help you sell without ads?
Sign up for a FREE account now to discover how to map the best path for leveraging OfferLab to drive growth.