Marketing Automation

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What Is Marketing Automation? Is It for You and Your Business?

Marketing Automation Sure, you’ve heard the term, but it’s likely you don’t exactly know what this trend is and what it means for you and your business. In this article, we will educate you on what exactly marketing automation is and how it will affect your business. If you want to skip to the end, here’s what you’ll learn… marketing automation saves you time and makes you money. Keep reading if you want to know how. Marketing Automation Defined In...




Keeping the Peace: Integrating Sales and Marketing Systems

For many years, businesses have been trying to get marketing and sales to work together. Like oil and water they didn’t mix. It was marketing’s job to bring in the prospects and sales' job to close them. Unfortunately, sales complained about the "low quality" leads marketing was delivering and marketing complained about the sales team’s inability to close business. Good news! Thanks to things like social media marketing and the latest advances in marketing and sales automation,...




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