The Biggest Difference Between Email Marketing and Marketing Automation


December 15, 2015 By

Cheryl Dykstra

MailChimp takes on Infusionsoft

It is the difference between a bicycle and a Ferrari… it is the difference between communication and money… it is the difference between a shore wave and a swell… but enough of the analogies...

Yes, both Infusionsoft and MailChimp (and similar systems like Constant Contact), have some basic similar features when it comes to email marketing, and that’s about where it stops. Even most smart marketers don’t yet realize there are major differences between a marketing automation software system such as Infusionsoft, and an email marketing application such as MailChimp or Constant Contact. Watch out smart marketers and pay close attention to this trend, otherwise, the next wave of effective marketing and sales tools may crash over you.
 
Let’s get right to it. What is the difference between these systems? With email marketing applications like MailChimp, Constant Contact and Vertical Response, you are able to do very basic email auto-responders, monitor some click-throughs, and operate it all on your mobile device. These systems are usually easy to use and can be simple to set up and get going. However… when your business requires more, such as ongoing marketing, email campaigns, a CRM, an online shopping cart, an affiliate program, and more, it might be time to upgrade from the basic functions of MailChimp or Constant Contact to the powerful, roaring engine that is Infusionsoft.

The Pros and Cons of MailChimp (and other email marketing applications) 

Pros
  • Low cost (MailChimp is free for under 2,000 subscribers – scales up for services and subscribers)
  • Easy to use mobile app
  • Clean and intuitive interface
  • Simple analysis and monitoring
Cons
  • Limited features (little functionality beyond sending emails)
  • Limited customization for segmentation and tagging
  • Usability falls off drastically after a few thousand subscribers
 

Overall, for email marketing MailChimp is a standard choice, but when it comes to an integrated service, you’ll still need to set up another marketing system, or worse, several systems, making your life and business way more complicated.

Why Infusionsoft Can Be a Life Saver

With Infusionsoft, you eliminate the need for multiple systems. Why? Because Infusionsoft is able to house everything you need to have you properly market your business, converting actual sales. It can be your CRM system, online shopping cart, sales follow up team and affiliate program – all in one. 

No matter what type of business you are in, you can benefit from what Infusionsoft can offer your business, including:
 
1. Attracting interest
2. Capturing leads
3. Nurturing prospects
4. Converting prospects to customers
5. Delivering your product
6. Upselling and repeat sales
7. Getting referrals

Essentially, the above process is referred to as lifecycle marketing; Infusionsoft is designed from the ground up to support you in every single step, whereas MailChimp or other email applications will only support you with steps 2 and 3.
 
Think you want to get off that bike and ride a Ferrari? Ready to build your business to levels previously unimaginable? Contact Sales & Marketing Technologies to speak with one of our digital marketing experts. As Infusionsoft Certified Partners, we can guide you through the process of setting up your campaigns and getting you moving towards marketing automation! 

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